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We’re extremely excited for our pals and innovators at NFT Now
The normal fashions and methods of doing issues in media simply don’t work anymore. The rise of social media, the site visitors floodgates opened to media web sites. Media firms noticed an unprecedented explosion of attain on account of these platforms and have become hooked on this site visitors, which helped gasoline the rise of programmatic promoting. That is the expertise that powers these annoying banner adverts in your favourite media web sites, from The New York Occasions to YouTube. The extra individuals go to your web site, the extra impressions the advert will get, and the extra the platform will get paid.
Nevertheless, the very platforms that fueled this enterprise mannequin ended up altering their algorithms after seeing how a lot income they had been permitting to depart their ecosystem by encouraging customers to click on away from Fb or Twitter onto a separate writer web site. So in 2015, Fb’s infamous algorithm change decimated the site visitors sources for tons of of media firms to maintain extra of their site visitors within Fb. As a result of declining income, some media properties even went out of enterprise.
As media firms prioritized viewers scale over high quality and optimized for algorithmic platforms like Fb and Google, there have been quite a lot of alarming developments. Programmatic promoting decreased us to eyeballs to be monetized and discarded. Platforms started to trace customers throughout the net with out their specific consent with a view to promote extra adverts. The rise of monitoring customers utilizing pixels and cookies invited privateness violations throughout the net.
The rise of Web3 expertise and NFTs (Non-Fungible Tokens) is poised to vary all of that, reworking the way in which media firms work together with their audiences and monetize their content material. NFTNow is one such platform that’s main the cost on this new wave of media. It’s a community-centric media mannequin that’s constructed on decentralized, trustless, permissionless, and interoperable expertise merchandise.
The Now Move is the important thing that unlocks the door to the Now Community. It gives members unique entry to content material and occasions, early entry to data and insights, and curated non-public chats the place they will join with specialists and different builders of their trade. The Now Community additionally gives IRL and digital occasions, together with tentpole occasions like The Gateway, NFT100, and nft now presents, alongside satellite tv for pc occasions round Artwork Basel Miami, NFT NYC, Frieze LA, ETH Denver, Faena Rose Miami, Jackson Gap, and plenty of extra.
By realigning incentives and reimagining how a writer can create and share worth in a web3 context, the Now Move encourages deeper, extra genuine connections and a larger sense of loyalty. The neighborhood members are incentivized to have interaction with content material and supply suggestions via the platform’s reward mechanisms. The Now Community is our first step in the direction of progressive decentralization, making a extra inclusive and clear ecosystem to incubate concepts and uplift new voices.
Because the Now Community is constructed over time, the founders are being intentional and taking their time to create one thing sustainable. It is a first step—a basis for all of our initiatives in constructing the way forward for tokenized media. The dedication to this house is long-term, so they may construct in public over the approaching months, years, and a long time. Be part of them in studying, rising, and co-creating this future collectively.
The Now Community gives an alternative choice to the damaged Web2 media mannequin that prioritizes clicks and site visitors over high quality and privateness. By placing the facility again within the fingers of the customers, the Now Community creates a extra genuine, engaged, and sustainable media ecosystem that advantages everybody. Be part of NFTNow as they prepared the ground on this thrilling new period of media.
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