You Can Try On Copenhagen Fashion Week’s Latest Styles in the Metaverse

The most important trend occasion in Scandinavia has enlisted a luxurious cellular fashion recreation to boost its program with each day in-game challenges. Followers of Copenhagen Vogue Week can fashion avatars and put collectively streetwear outfits in Drest starting Monday and operating by way of Saturday, Aug. 12.

The businesses pitch vibes starting from the entrance row of runway exhibits to renown avenue fashion photographers like Phil Oh and Tommy Ton. 

The collaboration will highlight Nordic manufacturers similar to Ganni, Stay, Cecilie Bahnsen and Stine Goya, integrating model storytelling and customized digital backdrops that includes iconic Danish websites. 

“Lately, Copenhagen Vogue Week has established itself as one of the vital enjoyable, energetic and playful showcases internationally,” Drest founder and CEO Lucy Yeomans informed Decrypt. “It was a improbable alternative for us to permit our viewers to find these purpose-led manufacturers.”

Yeomans famous that appears have been solely a part of the equation.

“The manufacturers displaying all have very sturdy sustainability credentials,” she mentioned. “We have been actually drawn by this component.”

Every problem inside the recreation is constructed round a short to fashion a mannequin avatar utilizing real-life luxurious manufacturers and actual world occasions. As soon as gamers have accomplished a problem, the ultimate look is voted for by the group. Digital wearables are each supplied freed from cost, earned or bought. 

“Our model companions worth the excessive degree of inventive execution inside the recreation and the truth that by way of gaming, they’ll attain a wider, and extremely engaged, viewers,” says Yeomans. Previously editor-in-chief of Internet-a-Porter journal Porter and Harper’s Bazaar UK, she based Drest in 2019.

Drest works with over 260 luxurious manufacturers together with Gucci, Bottega Veneta, Prada, Off-White, Loewe, Valentino, Cartier, Burberry and Fendi, with a present season digital assortment supplied by each on-line retailer Farfetch and the manufacturers straight.

Whereas Drest isn’t at the moment Web3 enabled, its offers with luxurious manufacturers spotlight the potential of each Web2 and Web3 primarily based gaming as extra income streams for retail, together with driving buyer acquisition and engagement, in response to its CEO.

Drest is transferring nearer to Web3, nonetheless. In June, the corporate introduced a increase of $19.1 million taking the funding whole to $38.2 million—information that adopted the appointment of gaming and Web3 skilled Henri Holm (beforehand with Sandsoft Video games) as Chief Monetary Officer. The capital will likely be used to fund the roll-out of an developed and “metaverse-enabled” model of the present product. 

In keeping with Yeomans, the up to date recreation will retain its core components however embrace “a sequence of latest options primarily based on the confirmed components of the metaverse.” This Web3 adjacency will represent “new social components that permit gamers to work together with each other inside the recreation,” she says, alongside “the flexibility to create their very own avatar.” 

There may even be “a number of branded challenges and a brand new feel and look that may improve the person expertise.”

Drest additionally plans to realize development by way of the developer ecosystem, advertising channels, and strategic income streams, constructing on its 250% year-on-year person base development, Yeomans mentioned. Extra video games inside the Web3 and life-style area are being explored and can enter the R&D part over the following 18 months.

Drest has supplied an on-ramp for luxurious manufacturers to Web3 elsewhere, in response to its CEO. Final 12 months it partnered with the Oetker Assortment luxurious hospitality group, together with accommodations places like Eden Rock at Saint Barths, The Lanesborough London, and Le Bristol Paris. These iconic places turned backdrops for Drest’s in-game trend challenges and shoots. Quick ahead to March, and Le Bristol entered Web3 for actual with the launch of Le Bristol Unlocked, its debut NFT assortment.