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Laneige, the Korean magnificence model identified for its modern lip masks and skincare merchandise, not too long ago launched a brand new digital retailer powered by Obsess. The shop is a dreamy 360 cloudscape, which permits customers to discover Laneige’s merchandise and model story in a completely immersive context.
The digital retailer is designed to resemble a lush backyard, and it options quite a lot of totally different rooms — every of which is devoted to a special Laneige product line. Customers can work together with the merchandise in quite a lot of methods, together with viewing merchandise in 3D, and studying about their substances and purposes by means of interactive media and tutorials.
Notable Options
The Laneige Digital World makes use of a mix of customized and out-of-the field options from the Obsess digital retailer platform, together with:
Guided Navigation
Shoppers can click on by means of the shop map of this cotton candy-colored digital expertise to find Laneige skincare merchandise for on a regular basis use, and uncover unique media content material.
Gamification
The shop incorporates a scavenger hunt model sport, which inspires customers to click on by means of a number of rooms and look at factors with a view to uncover hidden icons. If a consumer collects all hidden icons, they’re rewarded with a present with buy.
Photorealism and 360 Video
From the refined waves of water, to the 360-degree movement of a Lip Sleeping Masks carousel — the Laneige digital retailer is punctuated with animations and 360-degree movies that make digital procuring akin to an IRL expertise.
Seamless Add To Cart
Obsess built-in with the model’s e-commerce platform, Shopify, in order that customers can simply add merchandise to cart and buy them with out having to depart the digital world.
Advertising Marketing campaign Content material
Movies from actress and Laneige marketing campaign ambassador Sydney Sweeney could be discovered lining the partitions of the expertise along with her personal private testimonials of the merchandise—a deal with for followers turned Laneige evangelists.
The Final Buyer Engagement Software
The Laneige Digital World marries a cult-favorite magnificence model’s whimsical heritage with technological innovation. The outcome? An always-on model storytelling channel — designed to extend time spent, interactions and model loyalty above all else.
“The digital retailer is a robust buyer engagement device that may enable customers to dive into Laneige’s distinctive scientific experience and entertaining digital content material, whereas additionally serving to them choose the precise product for his or her pores and skin wants,” stated Julien Bouzitat, Chief Advertising Officer of guardian firm AmorePacific U.S.
Learn extra about how Obsess helps magnificence manufacturers deepen connections with shoppers by means of digital shops right here: https://obsessar.com/virtual-beauty-stores/.
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