TikTok Unveils Innovative Features to Label AI-Generated Content

by Cindy Tan

Printed: September 19, 2023 at 8:31 am Up to date: September 19, 2023 at 8:33 am

by Victor Dey

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This week, TikTok will begin launching a brand new device that helps creators label AI-generated content material.

TikTok says the labels will make it simpler for creators to adjust to the platform’s artificial media coverage.

The coverage requires individuals to label AI-generated content material that comprises sensible photos, audio or video.

TikTok right now introduced that it’s going to start launching a brand new device to assist creators label AI-generated content material.

With an rising variety of creators turning to Synthetic Intelligence (AI) to boost their inventive output, the platform goals to empower its customers with important context concerning the content material they devour.

TikTok says that the brand new device is supposed to deal with the confusion that some customers could really feel when they’re unaware that the content material they’re consuming is AI-generated. 

Moreover, this new label is designed to allow creators to showcase the modern use of AI of their content material. It may be utilized to any content material that has been fully generated or considerably edited utilizing AI know-how.

“This week, we are going to start testing an “AI-generated” label that we ultimately plan to use robotically to content material that we detect was edited or created with AI,” TikTok wrote in a weblog put up. “To drive extra readability round AI-powered TikTok merchandise, we’re additionally renaming TikTok AI results to explicitly embrace “AI” of their identify and corresponding results label.”

The platform has additionally up to date its pointers for Impact Home creators to align with these adjustments.

Moreover, this label will make it simpler for creators to stick to TikTok’s Neighborhood Pointers’ artificial media coverage, which requires the labeling of AI-generated content material that includes sensible photos, audio, or video. This coverage goals to supply viewers with the required context to interpret the content material precisely and stop the unfold of doubtless deceptive info.

The up to date pointers went into impact in April, shortly after TikTok CEO Shou Zi Chew testified earlier than Congress in March, the place he was questioned about youth security and psychological well being considerations arising from utilizing the quick video-sharing app.

To make sure creators and viewers perceive the significance and objective of those labels, TikTok says it plans to launch instructional movies and assets over the approaching weeks.

Whereas growing these updates, TikTok consulted with its Security Advisory Councils and business specialists, together with Dr. David G. Rand from MIT, who specializes within the research of viewer perceptions of AI labels. His analysis guided the design of TikTok’s “AI-generated labels.”

Social media guide Matt Navarra found these new labels in August, previous to right now’s announcement from TikTok.

In March, TikTok overtook Instagram to turn out to be the world’s most downloaded app. Regardless of its success, the platform was handed a €345 million fantastic by Eire’s Knowledge Safety Commissioner (DPC) final week for not complying with EU privateness laws, particularly these associated to youngsters’s information.

With AI regulation efforts in progress in each the US and EU, TikTok appears to be taking proactive steps to adjust to potential future transparency necessities imposed by regulatory authorities, aiming to keep away from one more hefty fantastic.

Cindy is a journalist at Metaverse Submit, overlaying matters associated to web3, NFT, metaverse and AI, with a give attention to interviews with Web3 business gamers. She has spoken to over 30 C-level execs and counting, bringing their beneficial insights to readers. Initially from Singapore, Cindy is now based mostly in Tbilisi, Georgia. She holds a Bachelor’s diploma in Communications & Media Research from the College of South Australia and has a decade of expertise in journalism and writing.Get in contact together with her by way of [email protected] with press pitches, bulletins and interview alternatives.

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Cindy Tan

Cindy is a journalist at Metaverse Submit, overlaying matters associated to web3, NFT, metaverse and AI, with a give attention to interviews with Web3 business gamers. She has spoken to over 30 C-level execs and counting, bringing their beneficial insights to readers. Initially from Singapore, Cindy is now based mostly in Tbilisi, Georgia. She holds a Bachelor’s diploma in Communications & Media Research from the College of South Australia and has a decade of expertise in journalism and writing.Get in contact together with her by way of [email protected] with press pitches, bulletins and interview alternatives.