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The Redstone Press founder Julian Rothenstein explains the benefits of being a small publisher and why he has cut back on fonts

August 1, 2023
in NFT
Reading Time: 4 mins read
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To the informal observer, artwork publishing is dominated by a couple of trade titans—however smaller publishers have quietly made their mark over the previous many years. Redstone Press, based in 1986 by the designer and editor Julian Rothenstein, has printed greater than 70 books. Rothenstein oversees the manufacturing and distribution of all of the books himself from the basement of his London dwelling.

Through the years, Rothenstein has labored on Redstone publishing initiatives with the late artwork critic Mel Gooding and in addition collaborated with the artist David Shrigley on numerous publications.The newest Redstone publication is often quirky and entertaining. Seeing Issues: the small wonders of the world in accordance to writers, artists and others, printed subsequent month, brings collectively photos from the Instagram feeds of established artists and different cultural figures together with Cornelia Parker, Peter Doig, Marc Quinn and Rachel Whiteread. We spoke to Rothenstein about how the corporate has developed and what makes his method distinctive.

The Artwork Newspaper: Why did you begin Redstone Press?

Julian Rothenstein: Redstone began in 1987 after I discovered that [the 20th-century Flemish artist] Frans Masereel’s novels-told-in-woodcuts—little masterpieces—had by no means been printed in England. It was a chance too good to overlook. The Guardian gave the 2 novels, The Concept and Story With out Phrases, printed collectively, a half-page evaluation and it went on to promote hundreds of copies.

Your organization ethos is “small is gorgeous”?

Sure! There have been occasions when it was tempting to be below the umbrella of a a lot bigger writer however shedding management and having to provide a hard and fast variety of books a 12 months to make it worthwhile for them, was by no means an interesting choice.

Within the age of the blockbuster exhibition and guide, is it a problem to stay distinctive and compact?

All the pieces about guide publishing is difficult however because the bigger publishers gobble one another up there may be rather more room to breathe for the independents, lots of whom are terribly profitable.

The layouts and elegance of Redstone Press are immediately recognisable—do you all the time use the identical templates?

I labored as a designer for a few years and later edited A2Z and Extra Indicators (Thames & Hudson) which was printed in a number of totally different variations. My curiosity in typography has now burnt out so I’ve been utilizing solely a few fonts together with an sudden picture.

Inform us about a few of your staples, such because the Redstone Diary. Why have they constructed up such a following?

Individuals clearly get used to a format for a diary and wish the identical product 12 months after 12 months. The theme of the Redstone Diary doesn’t appear to make a lot distinction and the tenet, which is that each picture or textual content must be sudden, has all the time remained the identical. The diary format is uniquely liberating in contrast with other forms of publication and I’m by no means troubled if the person is baffled by why a selected picture or textual content is included—I simply benefit from the freedoms I’ve which aren’t given to many. Since my long-term collaborator, the artwork critic Mel Gooding died, I’ve persuaded Julian Barnes to put in writing the introduction and discover texts for the 2024 model; in 2025 my co-editor is Marina Warner.

What’s Seeing Issues about? The place did the thought come from?

As a small press working with minuscule budgets, the price of utilizing photos from museums, image libraries and so forth. are prohibitive, so I’m all the time on the lookout for different sources. Discovering Instagram and studying easy methods to course of photos in order that they are often reproduced correctly

was a revelation. Trawling by Instagram was extraordinarily laborious as it’s principally very boring however individuals like David Byrne, Cornelia Parker, Jarvis Cocker and a few others are posting actually fascinating and shocking photos and it occurred to me I might make a guide of them. Getting the pictures, on double-page spreads, to talk to one another was the important thing to creating the choice vaguely coherent and the outcomes are sometimes very humorous or unusual.

• Julian Rothenstein (ed), Seeing Issues: the small wonders of the world in accordance to writers, artists and others, Redstone Press, 144pp, £19.95 (pb)

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