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TL;DR
EtherMail lets your crypto pockets deal with double as an e mail deal with, the place all communication is encrypted end-to-end.
It additionally has a platform constructed into it referred to as ‘Paywall,’ the place customers can go and choose advertisers they’d be pleased to obtain communications from.
If customers decide in and browse the advertising and marketing emails that get despatched their manner, they earn the advert {dollars}, not the platform.
Full Story
Think about if advertisers needed to pay you – personally – to be able to attain you.
You see an advert on Instagram – paid.
You stroll previous a billboard – paid.
You open a advertising and marketing e mail – paid.
Jury is out on whether or not these first two will ever exist, however the latter? It is a factor! Not less than, it is a factor on EtherMail.
Here is the concept:
EtherMail lets your crypto pockets deal with double as an e mail deal with, the place all communication is encrypted end-to-end.
Which means solely you and the individual receiving your e mail can decode and browse the contents of your message.
(In comparison with platforms like Gmail and Outlook, the place Google and Microsoft can see/learn every part you ship, in the event that they so select).
Which is cool…however the ‘get-paid-to-be-advertised-to’ mannequin is what we’re right here for! So what’s all of it about?
Mainly, EtherMail has a platform constructed into it referred to as ‘Paywall,’ the place customers can go and choose advertisers they’d be pleased to obtain communications from. If customers decide in and browse the advertising and marketing emails that get despatched their manner, they earn the advert {dollars}, not the platform.
Plus! The pay-to-reach mannequin all however ends the idea of e mail spam.
(Spammers aren’t going to ship thousands and thousands of emails per day if it’ll value them chilly laborious money).
As a stand-alone idea, EtherMail is a strong embodiment of considered one of Web3’s core guarantees: to take away center males.
Now…it is not with out its points.
Like, for instance, the ‘rooster or egg’ downside EtherMail is sure to face.
Advertisers sometimes need LOTS of customers to market to, and EtherMail is most definitely going to be a distinct segment product for some time – so discovering these advertisers goes to be robust initially.
On the similar time, EtherMail is pitching new customers on the read-to-earn perform.
…so the platform wants advertisers to herald new customers, but in addition wants new customers to herald advertisers. Rooster. Egg.
The excellent news is:
Web3 of us like to tinker and discover, so the promise of with the ability to message their buddies by way of a pockets deal with ought to be sufficient to get the ball rolling.
Actual, tangible, ready-to-use Web3 merchandise?
We like to see it!
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