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Austrian jewellery firm Swarovski has filed NFT, metaverse, and web3 trademark purposes. The information was shared by america Patent and Trademark Workplace licensed trademark lawyer, Michael Kondoudis. The Austrian firm famous for its crystals and jewellery designs filed the purposes on Might 30.
In keeping with Kondoudis’ tweet, the model plans to launch digital actuality glasses. As well as, Swarovski will difficulty downloadable digital information authenticated by NFTs. These can embrace sound and video recordings of trend reveals, movies, and memes. As well as, the model plans to launch downloadable digital items that function valuable stones and their imitations, in addition to jewellery and equipment, watches, and clocks. Greater than that, Swarovski intends to difficulty downloadable digital stationery, pens, writing devices, eyewear, and even clothes, footwear, and purses.
Swarovski’s web3 transfer aligns with its ongoing rebranding effort. In 2021, the corporate employed its first-ever artistic director, Giovanna Engelbert. She has already modified the way in which prospects understand the corporate. Only a few years in the past, Swarovski was seen as a non-trendy model. Up to now two years, it has launched a number of jewellery items that right now will be discovered on many fashionistas’ want lists.
The Austrian model is among the many many well-known corporations and celebrities which have lately utilized for web3-related logos. In Might this yr, David Beckham, Billie Eilish, and Physician Who filed NFT and metaverse trademark purposes. Haribo filed logos with plans to difficulty NFTs and wearable expertise gadgets, together with VR and sensible glasses, whereas the Soccer Affiliation Premier League filed trademark purposes to develop cryptocurrency and blockchain software program, in addition to an NFT market and digital garment.
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