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Rapper and entertainer Calvin “Snoop Dogg” Broadus Jr. is taking one more step into Web3 with as we speak’s launch of the Snoop Dogg Passport, an NFT go that unlocks entry to unique content material and alternatives tied to his upcoming live performance tour.
Every Snoop Dogg Passport NFT is minted on Ethereum scaling community Arbitrum and sells for 0.025 ETH, which is about $43 price at current. The provision is just not capped, and customers might buy as much as 100 passes at a time.
The “evolving digital tour collectible” will unlock behind-the-scenes footage and content material tied to Snoop Dogg’s “Excessive College Reunion Tour” with fellow rappers Wiz Khalifa, Too $hort, and Warren G, amongst others.
The NFT may even unlock entry to merchandise, ticket gross sales, and music playlists. Moreover, NFT consumers can be airdropped a bit of “Snoop Selects” digital art work, with artists like Terrell Jones and the pseudonymous Coldie and Alien Queen contributing items.
The NFT drop was created in partnership with Transient Labs, in a deal brokered by expertise company WME.
“With the Passport collection, I can provide my followers the chance to journey the world with me—nobody’s ever performed that,” Snoop Dogg stated in an announcement. “I’ve at all times been a pioneer, and digital merch is a part of the long run. I’m hoping different artists can see what I’m doing and proceed to innovate on their very own.”
Snoop Dogg is arguably the most well-liked musician to play within the Web3 world, and he’s performed so repeatedly during the last two years. He did an NFT collectibles collaboration with the creator of the Nyan Cat meme, launched avatars and digital actual property via metaverse recreation The Sandbox, partnered with crypto on line casino Roobet, and lots extra.
Different artists are utilizing NFTs tied to live shows and occasions, nonetheless. Heavy steel band Avenged Sevenfold, for instance, not too long ago partnered with Ticketmaster to launch a token-gated ticket gross sales function, and can reward NFT-holding followers for getting merch, attending occasions, and interacting with the band’s content material.
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