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Welcome again to Now Runway, the place we report back to you from the frontlines of the digital trend and luxurious revolution. We’re eagerly awaiting all issues Paris Trend Week. For these attending IRL, please report again on how genuine the pigeon shit appears to be like on the latest networked product courtesy of the gmoney x Jeff Staple collab for 9dcc.
Within the meantime, right here’s what you will have missed this previous week: Fewocious and Adidas collaborating on a mint move and bodily shoe launch, Puma upping their metaverse sport, a DressX collab with TikTok sensation, Mackenzie Turner on Roblox, and House Runners bringing extra smiles to our worlds, each bodily and digital.
Puma introduces Black Station 2
Sportswear model Puma has launched Black Station 2, a metaverse platform that connects the digital and bodily realms, enabling customers to amass phygital footwear. This platform is an extension of the unique Black Station, which debuted throughout New York Trend Week in September.
Initially, Black Station served as a dynamic, interactive vacation spot the place customers might view and purchase unique digital collectibles redeemable for bodily Puma sneakers. Black Station 2 provides an enhanced immersive expertise with two distinct, explorable “worlds,” every showcasing progressive footwear designs. PUMA’s group cannot solely discover these worlds but additionally acquire entry to never-before-seen phygital footwear.
The primary world, Unkai, attracts inspiration from the colourful colours and vigorous components of the Japanese metropolis Shibuya, that are mirrored within the footwear. The second world, Unter, is influenced by Berlin’s membership tradition, incorporating design components paying homage to the underground membership scene.
In Black Station 2, Puma Go NFT holders – previously often called Nitro Assortment – can select to buy a Materializer NFT (bodily “to-be-produced”) and/or a digital collectible NFT. A most of 4,000 of every NFT shall be launched.
Customers can discover Black Station 2 by visiting the web site and buying one in all PUMA’s limited-edition NFTs. The Puma Go is on the market on the secondary market at OpenSea.
House Runners x Smiley
House Runners, a trend expertise platform, has partnered with Smiley — a UK-based model licensing firm that owns the rights to the smiley face in over 100 nations — to introduce Smiley World by House Runners: a sequence of NFTs linked to tangible merchandise. Earlier this yr, House Runners partnered with the French trend model Balmain to develop a line of digital wearables and bodily clothes.
The Black Gap is right here and is threatening the Universe…
However the Planets received’t go down with out a combat.
Will you be a part of the resistance? pic.twitter.com/2hpzMDx25S
— House Runners (@SpaceRunnersNFT) June 11, 2023
Smiley World by House Runners is dropping on OpenSea, and every Smiley World within the assortment incorporates a distinctive theme, encompassing streetwear, gaming, music, and psychological well being. By creating an immersive digital trend surroundings, House Runners encourages and rewards creativity in an effort to domesticate a group dedicated to enhancing the world.
Smiley Worlds homeowners will acquire unique entry to future releases, earn royalties from merchandise gross sales, and obtain updates on upcoming NFT drops. Holders may have the possibility to share their concepts for using their NFTs and collaborate with the House Runners staff, additional enriching their involvement with each the gathering and the broader group.
DressX x Mackenzie Turner
DressX, the digital trend retailer, has collaborated with Mackenzie Turner, a social media sensation boasting almost two million subscribers on YouTube and over 5 million on TikTok, to launch a digital trend assortment solely on Roblox, a web-based gaming platform and sport creation system.
The Mackenzie for DressX assortment options digital attire comprising three gadgets obtainable in three colorways: a cotton sweet bomber jacket, a heart-shaped fanny bag, and a Cuties necklace. This stuff make the most of Roblox’s progressive Layered Clothes expertise, enabling hyper-realistic and inclusive 3D clothes that accommodates any avatar physique kind.
Moreover, DressX is gifting a restricted amount of Cuties (Turner’s signature clothes model) studded water bottle equipment. The gathering is now accessible for buy within the Roblox Avatar Store and may be worn all through varied experiences on the platform.
“I’m extraordinarily joyful to hitch forces with DressX, bringing my merchandise to life within the digital house. There could possibly be nothing extra thrilling than getting my favourite ‘Hey Cuties’ appears to be like on Roblox, permitting my followers and supporters to discover Roblox’s shared experiences by my lens.” Mackenzie Turner shared in a press launch.
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