Playboy Expects to Launch MetaMansion Virtual World This Year

The Playboy MetaMansion is coming.

Playboy’s Web3 lead Liz Suman informed Decrypt at NFT Paris final week that the digital world is slated for launch this 12 months, and that there will probably be methods to get in even for customers who aren’t a part of the journal model’s Rabbitar neighborhood.

“It’s been the plan all alongside for the Rabbitars to be the VIPs of the MetaMansion expertise,” Suman, who’s VP for artwork, editorial, and Web3 on the 70-year-old media model, mentioned in an interview.

“That’s nonetheless very a lot the case, whereas additionally opening it up on this method that’s integrating The Sandbox’s neighborhood, perhaps onboarding different people who find themselves concerned with web3 […] and making an area that may be a place for everybody.”

The challenge, a collaboration with Animoca Manufacturers’s The Sandbox, was introduced final summer time. However additional particulars have to this point been stored beneath wraps.

Introducing Playboy’s MetaMansion

The MetaMansion, which Suman described because the “north star” of the corporate’s Web3 technique, builds on Playboy’s present ventures into the metaverse.

In 2021, the group dropped its first NFT assortment, tapping into its decades-spanning archive of images and paintings.

Later that 12 months, the “Rabbitar” avatars have been launched, with 11,953 of the 3D rabbit character NFTs placed on sale. In accordance with NFT market OpenSea, the whole buying and selling quantity of the gathering had reached 2,779 ETH on the time of writing, the equal of greater than $4.5 million.

Though entry to the MetaMansion must be potential even for customers who don’t maintain a Rabbitar, Suman mentioned it received’t be potential to entry all of the “cool locations” with out one.

No extra particulars have been obtainable about when precisely the MetaMansion will open its doorways, however Suman confirmed that “the plan is that this 12 months.”

Taking a broader take a look at the image for media manufacturers getting into the metaverse, Suman mentioned she would inform skeptics in conventional media to take a “deeper look” at what the trade has to supply.“Numerous issues are altering and evolving in real-time, and I believe it’s too quickly to have a verdict,” she mentioned. “There’s an actual alternative for storytelling that isn’t conventional. To me, that’s what’s fascinating.”