Paris Hilton has completed a lot in her 42 years: she’s revolutionized actuality tv, redefined superstar within the age of the web, pioneered influencer tradition, launched a profitable profession as a DJ, and performed a key function in mainstreaming NFTs.
One factor she hasn’t managed but: making “sliving” occur.
The phrase, purportedly coined by Hilton in 2019, has a murky etymology: the resort heiress has on some events referred to it as a portmanteau of “slaying” and “dwelling,” and on others as a mix of “slay” and “killing it.”
No matter its that means, Hilton has insisted for years now that “sliving” is the brand new “that’s sizzling,” and labored tirelessly in that interval to shove the phrase into the cultural dialog. She rebranded her residence “Slivington Method,” built-in “sliving” into Hilton Lodges’ advertising and marketing technique, and trademarked the time period for quite a lot of potential industrial makes use of together with the creation and sale of butter dishes, flutes, salad bowls, and talcum powders.
For these involved that such methods haven’t but appeared to stay, worry not: on Friday, the socialite introduced “Slivingland,” a themed Roblox sport world the place customers can, in her personal phrases, “join, create, and sliv collectively.”
Slivingland options digital pet sidekicks, a “vibrant” nightclub, and music, podcasts, and different media sourced from manufacturers with which Hilton has signed partnership agreements.
Whereas a key perk of the digital world seems to be the opportunity of an opportunity encounter with Hilton’s animated avatar, some advantages are extra tangible: Slivinglanders will be capable to redeem one free Tacky Gordita at Taco Bell—offered they’re in the US, be part of and entry Hilton’s Discord by Sunday, and order at the very least $20 price of different meals.
Hilton additionally plans to have a good time the launch of Slivingland with a collection of 10 limited-edition Roblox digital style items impressed by the types of the 12 months 2000. The gathering, “Queen of Y2K,” will launch over the subsequent two months.
Hilton isn’t any stranger to on-line worlds inbuilt her picture. She beforehand launched Parisland, a relationship expertise on metaverse platform The Sandbox, and previous to that, Paris World, one other Roblox surroundings that featured a reproduction of her Beverly Hills “sliving” quarters and an accompanying canine mansion. Paris World at present boasts a mean of three energetic each day gamers, in response to metaverse analytics platform GEEIQ.
Whether or not Slvingland will match or exceed that diploma of cultural imprint can’t but be recognized. However therein lies the promise of the metaverse: if sliving doesn’t catch on on this world, or that one, there are all the time dozens extra to strive.