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Tom Graham, the CEO of generative AI startup Metaphysic, has filed for copyright registration of the AI-generated likeness of himself with the U.S. Copyright Workplace. Graham claims to be the primary particular person to take action as he and Metaphysic search to create new mental property rights for any particular person sooner or later.
To generate his AI avatar, Graham needed to document a three-minute video of himself on a cell phone to seize his likeness, voice, and biometric information, which had been then fed into Metaphysic’s AI content material creation software.
Based on a press launch, lots of effort went into creating and curating the coaching dataset and dealing with the workforce at Metaphysic to hone in on the AI look Graham wished. Past that, Graham and his workforce at Metaphysic additionally composited and merged the AI mannequin output into the underlying video to create an correct and hyperrealistic AI model of himself.
“Generative AI can create content material that appears and feels actual, and common individuals’s avatars might be inserted into content material by third events with out their consent. This isn’t proper, and we must always by no means lose management over our id, privateness or biometric information,”
Graham mentioned in an announcement.
By creating his AI likeness and registering it for copyright, Graham hopes to set a precedent for public figures and people on how they’ll shield their digital identities, likeness, and mental property. Nevertheless, Graham’s intention appears ironic as a video on Metaphysic’s web site demonstrates the corporate’s potential to create realistic-looking AI-generated deepfakes that includes celebrities like Tom Cruise, Simon Cowell, and Elvis.
This transfer comes as hyperrealistic AI-generated pictures of Donald Trump and Pope Francis created utilizing Midjourney went viral in latest weeks, leading to Midjourney ending its free trial because the platform refines its content material moderation pointers.
Whether or not Graham succeeds in registering the copyright and creating new IP rights for others to observe in his footsteps stays to be seen.
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