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When’s the final time you noticed a meme coin at a desk tennis match?
The Worldwide Desk Tennis Federation (ITTF) has introduced a partnership with cryptocurrency Floki (FLOKI), for the ITTF World Desk Tennis Championship Finals to be held from Might 20-28 in Durban, South Africa.
“We’re delighted to announce this partnership with Floki, which marks a major milestone within the historical past of each desk tennis and the cryptocurrency trade,” Jonny Cowan, World Desk Tennis Europe Basic Supervisor mentioned in a press launch.
Cowan added that “Our mission at World Desk Tennis is to revolutionize the game of desk tennis and lead its digital transformation, and we consider that this partnership with Floki will assist us to attain this objective.”
Floki is a play-to-earn cryptocurrency that originated as a meme coin based mostly on Elon Musk’s canine. It has since advanced into a totally functioning Web3 ecosystem with NFTs, a metaverse, DeFi, and pay as you go Floki Visa and Mastercard present playing cards.
Launched June 2021, one Floki is now price $0,00003417 USD, and its market cap at present sits at roughly $333 million, in line with information from Coingecko.
The ITTF settlement states that Floki will obtain a slot for promoting on the sphere of play in any respect matches, international press releases, and its model will seem on all WTT digital platforms as properly.
In keeping with an official assertion from the workforce at Floki, this partnership will put them in entrance of 500 million individuals all over the world, in a primary ever union for desk tennis and crypto.
The workforce has been eager to extend its visibility: “We anticipate this partnership to provide Floki and our flagship metaverse sport Valhalla important publicity in China and Hong Kong—key areas which are anticipated to play a key position in crypto adoption this yr.”
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