Megan Kaspar on Investing in Digital Fashion

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Megan Kaspar, the co-founder and managing director of FirstLight, is widely known as a savvy investor and trailblazer within the digital trend realm. In October 2021, she made headlines as the primary individual to showcase NFT clothes throughout a video interview. Kaspar’s pioneering spirit additionally earned her a characteristic in Haute Dwelling’s Miami difficulty carrying a digital ensemble by luxurious trend model Fendi.

Kaspar has been a crypto fanatic from the start and is now a founding member of Purple DAO, a corporation centered on trend and blockchain. She is a constant investor in main tasks like DressX, supporting the intersection of trend and expertise. Kaspar is tirelessly advocating for the potential of the rising motion and is dedicated to educating others about its prospects.

As a 2023 NFT100 honoree, nft now lately sat down with Kaspar to debate her technique when investing in digital trend and her ideas on the way forward for the house.

nft now: What’s your funding thesis or strategy behind digital trend?

Megan Kaspar: Tokenization of the world’s belongings is occurring over the following twenty years. There are 4 use circumstances which can be the north star of how I take a look at the chance — not particularly how I make investments, however the overarching theme.

The primary is sustainability. Since 1950, consumption of stuff has elevated 14 occasions. If the whole world’s inhabitants shared the life-style habits of at present’s common American, we might require the equal of 5 Earths to accommodate us. Millennials, Gen Zs, and Gen Alphas are massively contributing to the constructive shift to dematerialization, spending extra money and time in digital actuality.

The second is effectivity. We’re higher capable of leverage shopper knowledge by means of profiles, searching historical past, deserted carts, purchases, and returns. Due to this fact we are able to promote the proper merchandise on the excellent time on the perfect channel. We’re going in direction of a mannequin of no extra over-manufacturing. Utilizing AI to raised perceive knowledge would permit [marketing] to be extra environment friendly, particularly by means of extra particular devoted channels, like a pockets.

Third is personalization. Customers have gotten extra individualized, they usually wish to be seen. There’s an upward pattern in micro collections. Clothes is being manufactured on-demand, which additionally contributes to no extra over-manufacturing. Gen Z and Gen Alpa’s identities are so rooted on-line; they wish to categorical themselves in a hyper-personalized method. Platforms just like the Mindbody app mean you can hyper-personalize your gender. You’ll be able to hyper-define and present in methods that you could not articulate or categorical bodily.

Lastly, disruptive enterprise fashions. Information is the brand new oil. Web2 is marked with a buyer/shopper mannequin the place you’re restricted within the visibility of all the pieces you personal. Web3 is an proprietor mannequin the place you personal your belongings, knowledge, and data and may translate right into a wear2earn financial system. The web2 shopper is shifting to a Web3 proprietor.

nft now: What do you envision the position of digital trend within the subsequent cycle? What is going to it take for digital trend to go mainstream?

MK: Capitalizing on early narratives is the best technique to make 100x in crypto. Sensible belongings (real-world belongings on chain) are one in all 5 rising developments I’m paying probably the most consideration to, and the digital trend sector will play a big position within the subsequent innovation wave of Web3.