Maybelline Virtual Loft | Obsess

Identified for his or her iconic make-up merchandise, Maybelline has taken their model and wonder experience to the following degree with their immersive Digital Loft. Powered by Obsess, the loft offers customers with a enjoyable and interactive option to discover their wide selection of merchandise, get inspiration and join with different magnificence lovers. Maybelline has a powerful magnificence group that’s enthusiastic about make-up; the Digital Loft is one other discussion board for Maybelline to attach with its group and provides them a brand new option to discover the model.

Filled with partaking components, the loft incorporates a plethora of options meant to encourage magnificence aficionados, similar to a earlier than and after modal that demonstrates the ability of Maybelline make-up and the flexibility to just about try-on lipsticks to seek out your good shade. Powered by ModiFace, the digital try-on integration permits customers to seek out their good lipstick shade within the Shade Studio and see how completely different merchandise remodel their look. The loft additionally affords a wide range of ideas and tips for making use of make-up; whether or not you’re a newbie or a professional, you’ll be impressed to strive one thing new.

In partnership with magnificence retailer Lookfantasic.com, the model’s bestsellers and newest launches can be found for buy straight from the loft. The Digital Loft options all kinds of merchandise, from basis to lipstick to eyeliner for consumers to browse; they will make choices by product kind, coloration, or assortment. Placing Maybelline’s hero merchandise and newest launches inside attain, each room within the Digital Loft is supplied with revolutionary options that improve customers’ buying experiences.

As well as, the Digital Loft additionally affords an opportunity to hitch Maybelline’s unique fan membership and join with fellow magnificence lovers. Group members get entry to completely different pattern promotions and extra. To affix, loft guests can merely take the in-store quiz consisting of 8 questions present in particular person hotspots all through the shop. To be taught extra about how Obsess digital shops can function a venue for inspiration and group constructing, contact our workforce at contact@obsessVR.com or guide a demo.