Matt Damon promoted Crypto.com to support his Water.org charity

Matt Damon mentioned he promoted Crypto.com to lift cash for Water.org.

Water.org is a non-profit group that goals “to carry water and sanitation to the world.” It has applications in Bangladesh, Brazil, Cambodia, India, Indonesia, Kenya, Mexico, Peru, the Philippines, Tanzania, and Uganda.

Damon mentioned touring the world in the course of the late 80s introduced him face-to-face with excessive poverty, which motivated him to take motion.

He believes fixing poverty begins with fixing the substandard water and sanitation rife in lots of growing nations. In 2009, he co-founded Water.org together with sanitation professional Gary White.

Damon donates his advert payment

Attending the premiere of his newest movie Air in Los Angeles on March 27, the Related Press requested Damon about his sponsorship by Crypto.com.

The A-lister mentioned he agreed to do the Crypto.com business primarily based on supporting Water.org, which “had a down 12 months.”

“I did that business in an try to lift cash for Water.org.”

Damon added that the fee he obtained from doing the business was donated totally to the charity. Furthermore, when Crypto.com found this, they offered an extra $1 million – to which he’s very grateful.

“Crypto.com heard about that, and so they gave 1,000,000 {dollars} to Water.org. Fully, simply on their very own, so I undoubtedly have plenty of gratitude for them.”

Air particulars the story of a rookie Michael Jordan teaming up with a fledging shoe firm to construct a culturally important model. Damon performed the position of Nike Advertising Govt Sonny Vaccaro, who signed Jordan in 1984, snatching him away from Adidas and Converse.

Crypto.com slammed for overspending

The now-infamous “Fortune favors the daring” advert was blasted as macro circumstances tightened and crypto contagion unfold throughout the business – with many companies chopping workers to outlive the disaster.

In January 2023, Crypto.com mentioned it was letting go of 20% of its workforce, taking its headcount all the way down to an estimated 3,600 to 4,500 workers. The earlier 12 months noticed two rounds of layoffs.

Crypto.com CEO Kris Marszalek mentioned the corporate’s development initiatives have been overly bold, failing to contemplate contagion danger and “unfavourable financial developments.”

In June 2022, Binance CEO Changpeng Zhao implied overspending on adverts landed rival exchanges in a tricky spot.

“It was not straightforward saying no to Tremendous bowl adverts, stadium naming rights, massive sponsor offers a number of months in the past, however we did.”