TL;DR
A number of hundred choose Louis Vuitton clients might be granted permission to purchase a ~$42k ‘Treasure Trunk’ NFT, which can not commerce or transferred after buy.
The NFT will get them a bodily made-to-order Louis Vuitton trunk, and grant them entry to unique customizable merchandise, early releases of recent merchandise, bespoke experiences.
Full Story
To us, the distinction between ‘retail’ and ‘luxurious retail,’ is just like the distinction between ‘physics’ and ‘quantum physics.’
An entire new algorithm apply.
Take this Louis Vuitton restricted NFT collection for instance…
A number of hundred choose LV clients might be granted permission to purchase a ~$42k ‘Treasure Trunk’ NFT, every of that are ‘soulbound.’
(I.e. they can’t commerce or transferred after buy).
The NFT will get them a bodily made-to-order Louis Vuitton trunk, and grant them entry to:
Charging clients $42k for the chance to pay you much more cash sooner or later? That does not fairly make sense to us.
…however hey – that is luxurious retail baaaaby!
Cash ain’t no factor, and exclusivity is extremely valued.