Louis Vuitton to Sell $41,000 NFTs to Top Customers

French luxurious trend home Louis Vuitton will quickly debut a restricted collection of NFTs, every priced at about $41,712 (€39,000), which is able to unlock unique merchandise and experiences for high-level prospects, the corporate introduced Tuesday.

The collection, “Treasure Trunks,” will riff on the enduring Louis Vuitton baggage trunk and consists of solely “a number of hundred” NFTs, in response to a report in Vogue Enterprise. Every “Treasure Trunk” NFT will include an identical, made-to-order bodily Louis Vuitton trunk, which routinely promote for tens of 1000’s of {dollars}. 

The NFTs will probably be soulbound, that means they can’t be traded or transferred between people. Solely the unique proprietor of a Louis Vuitton Treasure Trunk will have the ability to use it to entry unique customizable merchandise, early releases of recent merchandise, and bespoke experiences.

Starting June 8, potential holders—solely residents of the U.S., Canada, the U.Ok., France, Germany, Japan, and Australia are eligible—will have the ability to register on a waitlist. Solely chosen registrants will then be invited by Louis Vuitton the next week to buy a Treasure Trunk with cryptocurrency or fiat on a devoted web site. 

The Treasure Trunk assortment will reportedly be solely the primary challenge in an ongoing Louis Vuitton collection known as “Through” that can concentrate on granting unique and rarified entry to the Louis Vuitton model to high-paying, choose clientele.

Louis Vuitton is, in that sense, solely the most recent luxurious model to embrace blockchain expertise much less as an equalizing power that may onboard and join the various, and extra in order an ultra-elite membership membership catering to a choose few.  

Whereas quite a few luxurious manufacturers, together with Louis Vuitton, have beforehand experimented with NFT video games, pop-ups, and packages supposed to achieve extensive audiences, the final yr has seen the identical manufacturers pivot away from such performs and in the direction of costly, restricted traces of NFTs that reward high-impact prospects.

Balmain has, since final summer season, been growing an unique NFT-backed membership for top-tier prospects. In April, Ralph Lauren started internet hosting unique occasions for Web3-initiated prospects at a themed personal waterfront property in Miami.