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The Aura Blockchain Consortium, a gaggle that counts the businesses behind luxurious manufacturers like Louis Vuitton and Prada amongst its ranks, is including to its C-suite with Thursday’s announcement of a brand new CEO.
The Swiss non-profit affiliation has introduced the appointment of tech entrepreneur Romain Carrere as CEO. He will even tackle the position of Common Secretary. Carrere joins at a essential level for Aura because the platform approaches what’s being billed as “a brand new section of development.”
“We’re delighted to have Romain be a part of our Consortium,” mentioned Lorenzo Bertelli, Chairman of Aura Blockchain Consortium in addition to Advertising and marketing Director and Head of Company Social Duty at Prada Group, in a press release. “Together with his in depth background, he brings invaluable expertise that may assist steer the Consortium into a brand new strategic section and fulfill our imaginative and prescient on a worldwide scale.”
With over 15 years expertise as a tech entrepreneur, Carrere advises Web3 startups in addition to luxurious manufacturers on their digital methods, and tips on how to leverage blockchain to realize their objectives. He holds a Grasp’s diploma from ESCP Enterprise College and a Bachelor’s diploma from Bentley College.
Carrere has additionally been concerned in delegations, together with representing French entrepreneurs on the G20 summit in Tokyo. In a press release, Carrere pledged that he would proceed to innovate and push boundaries via using blockchain know-how.
“I sit up for driving adoption of this know-how,” he mentioned, “and elevating the general buyer expertise to a stage by no means achieved earlier than within the luxurious business.”
Carrere succeeds Common Secretary Daniela Ott, whom Bertelli praised for setting “a stable basis that allows us all to face this subsequent thrilling chapter.”
Based in 2021 by LVMH (Louis Vuitton, Tiffany & Co.), Prada Group, Richemont (Cartier), and OTB Group (Diesel), the Aura Blockchain Consortium was joined in 2022 by the Mercedes-Benz Group. Aura supplies NFT minting, software program as a service (SaaS), and authentication performance to member firms on a permissioned blockchain that’s suitable with Ethereum.
Use circumstances embrace Christian Dior’s token-linked B33 sneakers assortment, the place its SaaS resolution let house owners entry their sneakers’ certificates of authenticity and achieve insights into the manufacturing course of. In the meantime, Louis Vuitton’s Through Treasure Trunks leveraged Aura’s Multi-Token Minter service.
Most lately, Aura partnered with digital belongings options supplier Coinhouse to supply a variety of custom-made digital foreign money options to member manufacturers. These embrace auto-conversion of cryptocurrencies into euros. The partnership will even assist member manufacturers’ wallets with cryptocurrencies and implement know-your-transaction (KYT) evaluation to fight cash laundering.
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