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Neostrata, a number one skincare model a part of the Kenvue portfolio of manufacturers from Johnson & Johnson, launched their digital expertise to introduce new customers to the model in a method that stands out in a hypercompetitive market. The expertise takes customers on a journey by the science of skincare, empowering buyers by schooling.
The play-centric, multi-floored expertise is immersive and fascinating, bolstering storytelling by contextual environments and interactive content material. On the highest flooring, a digital skincare avatar concierge welcomes buyers to learn the way completely different environments have an effect on their pores and skin. Customers can nearly enter completely different Setting layers to learn the way they’ll defend themselves towards components akin to air air pollution and the solar. They’ll then take a look at their newfound information and unlock particular presents akin to low cost codes and free merchandise with buy.
Customers can even go to the tranquil, spa-like Life-style layer to learn the way completely different life-style decisions have an effect on their pores and skin. Just like the Setting layer of the expertise, if guests reply a collection of questions appropriately, they’ll earn free gadgets or reductions on their subsequent buy. On one other flooring within the expertise, customers can discover the completely different components in Neostrata merchandise—from retinoids to Vitamin C, customers can learn the way standard skincare components will affect their pores and skin considerations.
The expertise can be personalised; guests within the digital expertise can take a customized quiz to handle their pores and skin considerations and objectives, and obtain product suggestions tailor-made to their particular person wants. Customers can entry the quiz within the present store, the place one other avatar guides customers by the store.
Neostrata’s interactive, never-before-seen digital expertise empowers their customers with elevated schooling and personalised product suggestions. Obtain the Neostrata case examine to find how Neostrata’s Obsess-powered metaverse expertise positioned the model as a disruptor within the skincare business.
To be taught extra about how Obsess digital shops can be utilized to empower your customers, contact our workforce at contact@obsessVR.com or ebook a demo.
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