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Minto Co., Ltd., a Japanese content material manufacturing firm headquartered in Tokyo, has opened its collectible retailer, “Oh My Pop! (OMP)”. Delivered to life by means of the efforts of Minto’s Thai workplace, the shop shall be located throughout the bustling purchasing hub of Siam Middle within the coronary heart of Bangkok.
Siam Middle, a outstanding purchasing advanced recognized for its array of trend manufacturers, has lengthy been a vibrant hub for fashion-conscious youths in Thailand. The opening of the OMP store will allow patrons to design their distinctive avatars utilizing characters created in collaboration with over 100 creators, hailing from each Japan and abroad.
This retailer permits people to craft customized merchandise utilizing touchscreen machines, giving them the liberty to rearrange characters as they see match and imprint them onto bodily items.
On the coronary heart of “Oh My Pop! (OMP)” lies an array of characters and merchandise. Of the featured characters, “Usagiyun!” is the most well-liked amongst followers of Minto’s character creations.
Established final 12 months, Minto is a manufacturing entity devoted to exploring recent avenues throughout the realm of manga and anime content material. The corporate’s imaginative and prescient entails establishing a brand new content material ecosystem, anchored by 4 major operations throughout Japan, China, Thailand, and Vietnam. These operations embody social media content material paired with promoting, character crossovers, Webtoon IP manufacturing, and engagement with Web3 applied sciences.
This enterprise’s central aims additionally embody the dissemination of data and schooling, aimed significantly at Web3 lovers. In 2018, Minto launched a blockchain sport known as CryptoCrystal, with 10,000 NFTs garnering a market circulation of over 500 million yen ($3.49 million) as of December 2021, the corporate’s web site states.
The corporate additionally launched Minto Land in The Sandbox, with NFTs within the land opening sale promoting out in 4 minutes and recording gross sales of over 200 million yen ($1.39 million). Subsequently, Minto developed the primary metaverse and NFT of the manga IP “Captain Tsubasa.”
By means of the launch of OMP in Bangkok, Minto is demonstrating its creator IP advertising efforts, which is a core a part of its content material resolution enterprise. This initiative might probably redefine the panorama of collectibles inside Thailand’s retail scene, forging a symbiotic relationship between creators, characters, and customers.
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