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Hong Kong Worldwide Airport (HKIA) has partnered with JCDecaux Transport Hong Kong to introduce the first-ever HKIA Metaverse. This groundbreaking initiative, which runs from July 6 to August 31, 2023, supplies an immersive digital world for manufacturers to attach with worldwide guests and native vacationers.
The HKIA Metaverse, constructed on the Web3 ecosystem, contains three Metaverse Airport scenes. Guests can begin their digital journey by navigating by means of the Departure Corridor, crossing the Sky Bridge, and coming into the boarding gate space the place they will discover directions for varied video games. This progressive method transforms the airport setting right into a gamified area, providing guests a singular journey with a number of ranges of engagement, together with sport participation and interplay with different airport passengers.
Including to the thrill, the HKIA Metaverse encompasses a every day treasure looking sport. Guests have the chance to find hidden treasures and stand an opportunity to win the first-ever limited-edition HKIA Metaverse NFT, launched in honor of HKIA’s twenty fifth anniversary.
Alby Tsang, Head of Retail & Promoting of Airport Authority Hong Kong, expressed pleasure in HKIA being the primary worldwide airport in Better China to launch a Metaverse, providing guests a novel method to immerse themselves in a digital world and have interaction with manufacturers in an unprecedented method.
Shirley Chan, Managing Director of JCDecaux Transport, highlighted the function of the HKIA Metaverse in enhancing HKIA’s digital transformation in promoting. She emphasised the potential of Web3 know-how as a sizzling development and expressed confidence that the brand new platform would considerably enhance engagement between manufacturers and guests at HKIA.
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