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Gucci and Vans Team Up to Create Unique Virtual Experience on Roblox

April 14, 2023
in Metaverse
Reading Time: 2 mins read
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Gucci and Vans team up to create unique virtual experience on Roblox

Printed: 13 April 2023, 8:06 pm Up to date: 13 Apr 2023, 8:06 pm

Two iconic vogue manufacturers, Gucci and Vans, have joined forces to create a one-of-a-kind metaverse expertise on Roblox. With Gucci City and Vans World being the point of interest, gamers can traverse between the 2 to unlock distinctive digital items and gaming content material. This collaboration marks a major step ahead within the ever-evolving intersection of vogue and the metaverse.

Designed like a scavenger hunt, gamers will transport from Gucci City into Vans World by means of shoe containers to hunt for swatches. The results of discovering all of the items is both a shoe or a skateboarding-inspired backpack, which may be styled on the participant’s Roblox character totally free.

The digital worlds encapsulate the essence of every model, with Gucci’s signature iconography and graphics and Vans’ footwear and supplies, together with its iconic checkerboard print.

Gucci and Vans’ collaboration on Roblox is an extension of their current bodily sneaker collaboration, Gucci Continuum x Vans, which was launched on Gucci Vault. The Gucci Vault is the model’s experimental division that options its classic and Web3 initiatives. The digital footwear accessible in Roblox mirror the design of the bodily Gucci Continuum drop.

Beginning at this time, Roblox customers can take part within the new scavenger hunt inside Gucci City and Vans World till Might 13.

The Italian vogue home launched Gucci City final Might, that includes mini-games the place gamers can earn GG Gems and a digital retailer to buy and check out on clothes for his or her avatars. Vans opened Vans World, an immersive skateboarding metaverse, in September 2021.

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Tags: CreateExperienceGucciRobloxteamUniqueVansvirtual
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