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Google is creating a brand new AI-powered search engine that can exchange its present one, The New York Instances reported. The undertaking, referred to as Undertaking Magi, has 160 engineers engaged on it. With competitors from AI-powered search engines like google like Microsoft’s Bing and ChatGPT, Google is racing to include AI options into its present search engine and create an all-new search engine powered by the expertise.
The information got here on Monday, following a report that Samsung Electronics could exchange Google with Microsoft’s Bing because the default search engine on its units.
The New York Instances article highlights the challenges that Google’s $162-billion-a-year search engine enterprise faces from Bing, which has gained prominence not too long ago after integrating the synthetic intelligence expertise behind ChatGPT.
Based on the report, Google’s response to Samsung’s potential swap to Microsoft Bing was described as “panic” in inside messages, doubtless as a result of the truth that the corporate earns an estimated $3 billion per 12 months from its contract with Samsung. A further $20 billion is tied to an identical Apple contract that’s up for renewal this 12 months.
As AI rivals like Bing pose probably the most severe risk to Google’s search enterprise in 25 years, the tech large is in a rush to develop an all-new search engine powered by the expertise and improve its present search engine with AI options.
Designers, engineers, and executives are collaborating to develop and refine the newest variations of recent options for the upcoming search engine, dubbed Magi. The intention is to create a extra customized person expertise, with the search engine anticipating their wants. Google spokeswoman Lara Levin acknowledged that whereas not each thought would lead to a product launch, the corporate was obsessed with introducing new AI-powered options to look and promised to disclose extra particulars quickly.
Undertaking Magi will reply questions in a chat-like interface, which implies that customers can work together with the search engine extra naturally. Google can be planning to facilitate transactions by way of the search engine, permitting customers to buy merchandise with out leaving Google’s interface. Whereas that is excellent news for shoppers, it can require entrepreneurs to adapt to a brand new cost-per-acquisition mannequin for adverts.
In February, Google tried to launch an AI chatbot referred to as Bard, which aimed to simplify advanced info and supply easy-to-understand solutions to person queries. Nonetheless, the revealing of Bard was a main embarrassment for the corporate, highlighting the necessity for extra complete testing of merchandise earlier than their public launch. Through the presentation, the hosts struggled to find the chatbot, and after they finally did, it made a factual error. The blunder induced the tech large to lose a staggering $100 billion in market worth.
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