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Polygon Labs, a blockchain protocol, introduced it was partnering with e-commerce large Flipkart and loyalty platform Hold to introduce a Web3-powered loyalty program with the purpose of introducing thousands and thousands to the Web3 area.
Polygon Labs is collaborating with @Flipkart and @HangXYZ_ for an on-chain, brand-first loyalty program, introducing thousands and thousands of customers to web3
FireDrops 2.0 will revolutionize model advertising, storytelling, and buyer engagement #onPolygon
Extra: https://t.co/Tf9vV3mKDF pic.twitter.com/01ScwkrvQC
— Polygon (Labs) (@0xPolygonLabs) June 14, 2023
The loyalty program, FireDrops2.0, can be powered by Hold and can purpose at reworking user-brand engagement for Flipkart customers. The customers can be rewarded with experiences and can be incentivized by means of gamification associated to their most well-liked manufacturers. Customers will even have the ability to earn membership passes, lifetime reductions, and extra.
“By integrating Web3 and NFTs into model loyalty packages, we’re revolutionizing model advertising, storytelling, and buyer engagement. As India’s homegrown e-commerce market, which is continually innovating, we acknowledge the worth of buyer loyalty and, extra importantly, the rising area of Web3 loyalty. We’re excited to associate with probably the greatest within the area for this progressive brand-first rewards and loyalty program,” mentioned Naren Ravula, VP, Head of Product Technique and Deployment, Flipkart.
Polygon Labs can be offering the underlying NFT know-how for a greater person expertise. The utilization of NFT know-how will make possession and redemption of rewards simple, thereby making method for brand spanking new income streams for manufacturers. Moreover, this may encourage clients to actively participate in this system.
“The world’s most progressive manufacturers, like Flipkart, have a monumental alternative to redefine how they join with their clients and construct loyalty. The perfect packages of the long run can be gamified, personalised, and Web3-enabled. The following technology of loyalty is right here, and we’re excited to associate with Flipkart to carry it to the lots,” mentioned Matt Smolin, CEO and founder, Hold.
Flipkart clients can be part of the waitlist to realize early entry to the FireDrop2.0 program.
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