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EU Urges Tech Giants to Label AI-Generated Content to Fight Disinformation

June 5, 2023
in Metaverse
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EU Urges Tech Giants to Label AI-Generated Content to Fight Disinformation

Printed: 5 June 2023, 4:10 pm Up to date: 05 Jun 2023, 4:10 pm

The European Fee has referred to as on tech giants reminiscent of Google, Fb, and TikTok to take motion towards disinformation by clearly labeling content material and pictures produced by synthetic intelligence. Vera Jourova, the vice chairman of the Fee, acknowledged on Monday that firms that use generative AI applied sciences able to creating pretend information ought to label such content material as a part of their accountability to fight disinformation from sources reminiscent of Russia.

Jourova stated in a press convention that signatories who use generative AI of their companies, reminiscent of Bingchat for Microsoft and Bard for Google, ought to implement safeguards to stop malicious actors from utilizing these companies to generate disinformation.

“Signatories who’ve companies with a possible to disseminate AI-generated disinformation ought to in flip put in place expertise to acknowledge such content material and clearly label this to customers,”

Jourova added.

Firms like Google, Microsoft, and Meta, which have signed the EU Code of Follow to fight disinformation, ought to report on the safeguards they’ve applied in July. She additionally warned that Twitter, which just lately left the Code, might anticipate elevated regulatory scrutiny. Jourova stated that Twitter’s actions and compliance with EU legislation can be intently and urgently monitored.

Elon Musk’s firm left the EU’s voluntary Code of Follow two weeks in the past. If Twitter doesn’t function underneath the Digital Providers Act, it might face a high quality of as much as 6% of its world income primarily based on latest estimated earnings or be banned throughout the EU.

Final month, European lawmakers accepted stricter draft laws to manage AI. The act contains necessities for foundational fashions that underpin generative AI applied sciences, reminiscent of security checks, knowledge governance measures, and danger mitigations. The listing of prohibited practices was expanded to incorporate intrusive and discriminatory makes use of of AI methods. 

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