Epic Games and LEGO Group Team Up to Build a Safe Metaverse

Printed: 18 Could 2023, 4:34 am Up to date: 18 Could 2023, 4:34 am

Gaming large Epic Video games has partnered with Danish toy producer LEGO Group to develop a enjoyable and protected metaverse for households with children. The announcement follows KIRKBI’s $2 billion funding spherical in Epic Video games. The funding is reportedly aimed toward growing the businesses’ metaverse initiatives.

KIRKBI’s LEGO Group and Epic Video games are each often known as leaders within the leisure area. Epic Video games is legendary for its interesting digital worlds, akin to Fornite, Grand Theft Auto, and Rocket League. On the similar time, LEGO is a longtime and well-known model admired by people of all ages.

In April 2022, Sony and LEGO’s proprietor KIRKBI invested $2 billion into Epic Video games to advance the event of the metaverse and assist its continued development. Because the three firms purpose to create a brand new approach of social leisure, they discover the connection between the digital and bodily worlds. The collaboration between LEGO and Epic Video games guarantees to allow digital adventures that captivate and guarantee a protected and satisfying expertise for households.

As of right now, the metaverse is seen as a harmful area, particularly for teenagers. So, family-friendly digital content material is a step in the precise path in combating the concern of potential cyberbullying and publicity to inappropriate materials.

Neither the LEGO Group nor Epic Video games have shared further particulars but. Nevertheless, we are able to count on the businesses to introduce a joint initiative within the nearest future.

“We’re doing lots of issues on the digital facet. That’s the place we’re upping the funding. We all know very effectively how you can immerse shoppers into the Lego universe in shops. We’re working very onerous to create that feeling of moving into the Lego model universe additionally digitally,”

mentioned Lego’s CEO, Niels Christiansen, in March of this 12 months.

Effectively-known conventional manufacturers proceed getting into the metaverse area. The collaboration between Epic Video games and the LEGO Group represents a major development within the creation of a long-anticipated kid-friendly metaverse.

Learn extra associated articles: