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eBay Inc., a world commerce chief, has introduced the completion of its acquisition of Certilogo, an AI-powered supplier of digital IDs and authentication for attire and style items. This transfer is ready to deliver new, ‘Safe by Design’ digital ID expertise to eBay’s style class, increasing alternatives within the round economic system.
Certilogo, based mostly in Milan, makes use of digital expertise to allow manufacturers and designers to handle the lifecycle of their clothes. It provides shoppers a seamless method to have interaction with their favourite manufacturers, entry dependable product info, affirm authenticity, and simply activate round providers. The corporate will proceed to function underneath the management of CEO Michele Casucci.
Charis Marquez, VP at eBay, expressed pleasure at welcoming the Certilogo crew to eBay, praising their ardour and cutting-edge expertise. Marquez highlighted that the acquisition will enable eBay to supply manufacturers safe, related product options which can be each versatile and suitable. It would additionally allow manufacturers to guard their prospects from counterfeits and have interaction in recommerce by way of counterfeit-proof digital product passports.
Michele Casucci, CEO and Founding father of Certilogo, sees the partnership as a chance to unlock potential for shoppers and types to attach and broaden engagement with the round economic system. The group is ready to combine its infrastructure and expertise, guaranteeing a clean transition for customers, model companions, and the entire eBay neighborhood to a extra related, sustainable future.
On July 11, 2023, the transaction was accomplished, with no extra info being made public. Since its founding in 1995, eBay has been a pioneer in worldwide commerce, bringing collectively tens of millions of patrons and sellers in additional than 190 nations. Practically $74 billion in gross merchandise quantity was made attainable by eBay in 2022.
This acquisition is a major step for eBay in enhancing its style class and combating counterfeit items, offering a safer and extra genuine buying expertise for its customers.
Picture supply: Shutterstock
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