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Dyson, the British expertise firm recognized for its modern vacuum cleaners, hair dryers, and different house home equipment, not too long ago launched a brand new digital retailer utilizing the Obsess digital retailer platform.
The interactive 360 product expertise permits customers to browse Dyson merchandise in a totally interactive, immersive and academic manner. The digital flagship options the model’s Hero Assortment, containing the model’s hottest merchandise, together with their cult-favorite cordless vacuum cleaner, the viral Dyson Airwrap, and the Pure Cool Hyperlink air air purifier. Within the expertise, customers can store the merchandise, study their options and watch movies of them in motion.
Extra than simply an interactive buying vacation spot, the digital retailer is a handy manner for customers to study Dyson’s merchandise and discover the fitting ones for his or her wants—empowering customers to make knowledgeable choices. Dyson’s 360 product expertise highlights their iconic engineering and supplies customers with extra coloration round their modern merchandise reminiscent of how they’re designed and their distinctive options. Customers can get an inside look of the merchandise, breaking down the person elements and the way they perform.
With in depth product data and the usage of VR and AR expertise, customers can higher visualize the behind-the-scenes performance of every merchandise and discover them in a contemporary and interactive manner. For instance, customers can see how the Dyson V11 Absolute vacuum cleaner makes use of cyclone expertise to take away grime and dirt from carpets and arduous flooring. And the way the viral Dyson Airwrap styler makes use of ionic expertise to type hair with out warmth harm.
Immersive experiences are a robust academic instrument for merchandise as they permit customers to work together with the merchandise in a sensible and fascinating manner. The Obsess digital retailer platform enabled Dyson to convey their advanced engineering course of to customers in a memorable and digestible manner.
To study extra about how Obsess digital shops can function an immersive academic instrument, contact our group at contact@obsessVR.com or ebook a demo.
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