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Multi-brand digital trend market DressX introduced its partnership with a million-subscriber YouTube and TikTok star Mackenzie Turner. Collectively, they are going to launch an unique digital trend assortment for the Roblox metaverse.
The drop goals to allow Mackenzie’s followers to decorate up in her signature fashion on Roblox. The gathering options three digital trend wearables in three colorways. This features a cotton sweet bomber jacket, a heart-shaped fanny bag, and the “Cuties” necklace. Notably, the latter was developed with Roblox’s Layered Clothes expertise, which allows manufacturers to create hyper-realistic 3D clothes. One of many perks of this expertise is that it permits avatars of any physique kind to put on no matter they select. The colour palette of the gathering options vivid pink, purple, and blue gadgets that match Mackenzie Turner’s distinctive fashion and eccentric character.
Along with these items, DressX and Mackenzie Turner supply their followers a restricted variety of “Cuties” studded water bottle equipment. Gamers can declare the merchandise totally free on Roblox.
Turner launched her Roblox-focused YouTube channel in 2020. As we speak, it options over 1.8 million subscribers throughout completely different platforms. Mackenzie has additionally launched her bodily merchandise line dubbed “Hey Cuties.”
Gamers can already buy the digital gadgets within the Roblox Avatar Store. The Cuties necklace goes for 50 Robux (roughly $0.63 in the meanwhile of writing), the heart-shaped fanny pack – for 55 Robux, and the puffer jacket for 60 Robux.
“I’m extraordinarily blissful to affix forces with DRESSX, bringing my merchandise to life within the digital area. There could possibly be nothing extra thrilling than getting my favourite ‘Hey Cuties’ seems on Roblox, permitting my followers and supporters to discover Roblox’s shared experiences by means of my lens,” stated Mackenzie Turner.
DressX has just lately launched different wearable collections for the metaverse. In January this 12 months, the platform partnered with luxurious trend model Dundas to carry its designs to the digital world of Roblox.
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