Cool Cats to Fly High as First Ever NFT Brand at Macy’s Parade

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Cool Cats is gearing as much as make a long-lasting impression on the 97th Macy’s Thanksgiving Day Parade. Incomes a spot within the annals in historical past, the NFT model is the primary of its variety to bodily grace this famend vacation extravaganza on November 23 within the coronary heart of New York Metropolis.

The Web3 challenge seized the golden alternative to highlight itself on the world-famous parade by way of an internet competitors led by the retailer large. Macy’s granted just one out of 5 NFT manufacturers to showcase on the occasion, with different finalists eager on gaining mainstream recognition by way of the occasion being Boss Beauties, VeeFriends, SupDucks and gmoney.

With Cool Cats profitable the highest spot, followers, occasion attendees, and passers-by can eagerly anticipate its mascot, Blue Cat, and cherished buddy, Chugs the Milk Carton, quickly flying over the streets of NYC, unmissably featured on a sizeable, vibrant helium balloon.

We’re about to show New York Metropolis into Blue York Metropolis! Right here’s your first have a look at our OFFICIAL @Macys Thanksgiving Day Parade balloon🎈

Who’s going to return see it in particular person? pic.twitter.com/WjoKmqTkiJ

— Cool Cats (@coolcats) September 14, 2023

Cool Cats’ Evolution from NFTs to Retail

Parade prepared, Cool Cats has different thrilling initiatives within the pipeline. The crew behind the challenge, Cool Cats Group, is meticulously curating an assortment of unique goodies, shortly obtainable for buy at 11 choose Macy’s shops and its on-line retail retailer, macys.com. The merchandise line contains plush and vinyl collectibles of Blue Cat, and a limited-edition Cool Cats hoodie completely obtainable at Macy’s Herald Sq.. Accompanying digital activation options, all merchandise have the wow issue.

Since debuting in 2021, Cool Cats has notably reworked from the NFT sphere into mainstream prominence by way of retail ventures. Earlier this summer season, it was one of many first Web3-driven initiatives to host a sales space on the Comedian-Con worldwide conference, promoting branded plushes, Ledger Nanos, hats, aprons and extra.

Now, Macy’s annual competition is able to witness historical past within the making as Cool Cats continues redefining what NFT art work can genuinely obtain — a famed first-time celebration to not be missed. For these not fortunate sufficient to hit up NYC for this intriguing occasion, the parade will stream on Peacock and air within the U.S. on NBC on the day of the occasion, from 9 am to midday (in all time zones).