Bruce Lee Enters Web3, Starting With Open Edition NFT From Pplpleasr

The Bruce Lee Property will set up a Web3 presence for the late, legendary martial artist and actor because of a brand new partnership with Shibuya, an NFT-driven video platform.

The plans have been teased on social media Tuesday with a traditional video interview clip of Lee, during which he transforms from dwell footage into an anime-style rendition. At 11 am ET as we speak, Shibuya will launch an open version Ethereum NFT—which implies that an infinite quantity may be bought earlier than the mint ends—for 0.008 ETH every, or about $15.

The “Home of Lee: Genesis” NFT options paintings of Lee that was hand-drawn by Emily “pplpleasr” Yang and designed in collaboration with Shannon Lee—the late icon’s daughter, and founder and President of the Bruce Lee Property.

The NFT is billed as “your ticket to the Home of Lee,” in accordance with the Manifold mint web page, though future utility or plans across the NFT have but to be introduced.

A Shibuya consultant instructed Decrypt that the NFT mint (which ends Friday) serves as the primary stage in an ongoing Web3 collaboration with the Bruce Lee Property, however wouldn’t share additional particulars.

Open version NFTs have been common in current months, thanks partially to their sometimes inexpensive costs—but additionally the usage of gamification methods to entice collectors to purchase and even burn (or completely destroy) a number of editions in trade for rewards.

Shibuya’s focus thus far, nonetheless, has been on creating unique video sequence that let NFT holders have a say within the manufacturing course of. In Shibuya’s first mission, the anime-style White Rabbit animated sequence, NFT holders can select the following narrative path on the finish of every section.

With the current “Dominion X: Degree 2” sequence created by musician Steve Aoki and actor Seth Inexperienced’s Stoopid Buddy Stoodios, NFT homeowners might vote on the conclusion to every new stop-motion animated section produced on a weekly foundation. Shibuya introduced a $6.9 million seed spherical in December co-led by Andreessen Horowitz and Variant Fund.

Whether or not Shibuya plans to create Bruce Lee video content material inside an identical mannequin stays to be seen, however the teaser clip already exhibits that they’re engaged on Bruce Lee animation. The clip may even be proven on a Instances Sq. video billboard this week in New York Metropolis amid the NFT.NYC convention.