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American cosmetics firm Bobbi Brown has filed a U.S. metaverse trademark utility. The appliance, filed on March 31 with the US Patent and Trademark Workplace, was shared by the USPTO licensed trademark legal professional Mike Kondoudis on Twitter.
In accordance with the tweet, the corporate plans to subject downloadable digital items representing cosmetics. The recordsdata shall be accessible to be used in digital worlds. As well as, Bobbi Brown will develop leisure providers and non-downloadable digital cosmetics that can be utilized in metaverses.
Bobbi Brown shouldn’t be the primary magnificence firm to file web3-related trademark purposes. In January, Yves Saint Laurent Parfums filed NFT and metaverse trademark purposes for its title and brand. The corporate had plans to subject NFTs, metaverse-ready physique and hair-care merchandise, downloadable digital items, and laptop packages.
On April 4, Kondoudis additionally shared that the American chain of membership-only retail warehouse golf equipment Sam’s Membership filed metaverse trademark purposes.
The corporate reportedly plans to develop telecommunication providers just like the transmission of digital actuality content material. Sam’s Membership may even subject VR and AR video games and experiences together with interactive leisure. As well as, the group plans to create an augmented actuality atmosphere furnished with non-downloadable digital items, similar to residence decor, electronics, attire, private care merchandise, and different gadgets.
The retail membership may even present academic providers, together with VR- and AR-located lessons relating to well being and vitamin.
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