Stockholm, Sweden, June seventh, 2023, Chainwire
ChromaWay to Combine Blockchain Capabilities into BLK DNM, Pioneering Related Style, and Inspiring Accountable Business Behaviors
Stockholm’s headquartered blockchain expertise firm ChromaWay right this moment reveals its acquisition of the long-lasting Swedish-American trend model BLK DNM.
The acquisition aligned with the current relaunch of BLK DNM as a contemporary, community-driven trend home. It marks ChromaWay’s first acquisition of a longtime firm for the aim of implementing real-world decentralization: i.e., creating optimistic behavioral change, fairer entry, and extra management by customers inside conventional industries.
ChromaWay’s blockchain capabilities will probably be built-in into BLK DNM’s technique and merchandise, the primary significant use of the tech in trend.
In pioneering ‘related trend,’ BLK DNM will search to encourage extra accountable behaviors within the business.
First tech improvements will probably be introduced forward of BLK DNM’s F/W 2023 collections reveal
First improvements to be revealed in BLK DNM’s F/W 2023:
ChromaWay’s blockchain capabilities will probably be built-in in a revolutionary means into each BLK DNM’s model and merchandise. BLK DNM will consequently turn into a pioneer of ‘related trend’ – using expertise to create group and duty inside trend – heralding the primary vital use of blockchain tech in an business but to be meaningfully impacted by Web3 applied sciences.
BLK DNM will reveal the primary tranche of technological improvements constructed on ChromaWay’s ‘Chromia’ relational blockchain within the coming weeks. It will embrace software- and hardware-based improvements constructed into BLK DNM’s F/W 2023 collections, underpinned by the moral and communal idea of ‘related trend.’
Toni Collin, CEO of BLK DNM, and Henrik Hjelte, CEO and Co-founder of ChromaWay
Henrik Hjelte, CEO and Co-founder of ChromaWay, feedback: “BLK DNM is a model with an moral mission and decentralization in its soul – it’s one thing of a borderless group already. It was a pure match for our aspirations to rework the style business by means of innovation. BLK DNM’s imminent tech rollout will illustrate the ability of our blockchain capabilities to create true behavioral change in an business that has hitherto struggled to regulate its problematic environmental impression and embrace progress.”
Toni Collin, CEO of BLK DNM, feedback: “Our business should begin wanting towards innovation: quick trend’s environmental impression is completely unacceptable, and on the identical time, because the world turns into extra digitized, the idea of group is altering. That’s why BLK DNM becoming a member of ChromaWay is so thrilling. The potential of this expertise to create real change in trend is clear, however nobody else within the business is utilizing it in a significant means but. Collectively, BLK DNM and ChromaWay are constructing one thing really distinctive and groundbreaking. We will reveal the primary improvements very quickly.”
About ChromaWay
ChromaWay is an business chief in blockchain expertise and makes a speciality of creating and deploying cutting-edge, scalable blockchain options for companies and governments. The corporate, established in 2014 and headquartered in Stockholm, Sweden, has been on the forefront of driving the widespread adoption of blockchain expertise. Its flagship product, relational blockchain Chromia, permits builders to construct decentralized purposes (dApps) with a relational database mannequin that provides unprecedented scalability and adaptability.
About BLK DNM
BLK DNM is a Swedish-American trend model that specialises in timeless tailoring, leather-based, and denim of extraordinary high quality. Following its 2023 relaunch as an entry-luxury trend home beneath the stewardship of recent Inventive Director Jessy Heuvelink, BLK DNM’s deal with enduring craftsmanship and aesthetic timelessness encourages prospects to like and treasure every merchandise for many years and throughout generations.
Contact
Fati Hakim[email protected]