Web3 basketball recreation Rumble Kong League has teamed up with attire model Stance to launch a group of in-game NFT HyperSocks, alongside IRL counterparts.
The partnership, which features a collaboration with NBA celebrity Paul George, will see the Rumble Kong League universe prolong past the sport and into the true world, with the launch of IRL socks that includes the identical designs seen in-game, together with an AR filter showcasing the sport.
“This partnership creates a shared universe the place followers can take pleasure in gathering, enjoying, and displaying off merchandise in each digital and bodily types.” Nick Vale, CCO at Rumble League Studios, advised Decrypt.
RKL will quickly onboard its first gamers right into a 3v3 basketball recreation with play-and-earn mechanisms. Accessible on each net and cellular platforms, the sport will incorporate the ten,000-strong Rumble Kongs PFP assortment as playable characters.
Gamers may have the power to pick out groups based mostly on the NFTs they personal, or hire different gamers’ NFTs.
Onboarding mainstream players
In bringing collectively RKL with a mainstream model beloved of road tradition fans, the HyperSocks collaboration is designed to increase the sport’s enchantment past the Web3 area of interest. “We’re combining varied widespread options from the blockchain, gaming, and leisure industries,” Vale advised Decrypt.
The present Rumble Kong group stays central, with NFT holders being supplied first dibs on claiming a digital HyperSocks field. However the crew has additionally taken steps to make sure a seamless customers expertise for mainstream players, with a raffle mechanism that doesn’t require the usage of a crypto pockets.
The marketing campaign will prolong past the display screen with the launch of an augmented actuality (AR) social contest, encouraging gamers to indicate off their basketball abilities in real-world settings and be rewarded for his or her engagement.
“What makes this characteristic notably fascinating is its capability to inspire gamers to go outside and play basketball,” Vale advised Decrypt. “This chance to encourage real-world participation is kind of rewarding. We acknowledge the importance of each bodily and psychological well-being, and the AR social contest is the right device for it.”
From its inception, RKL’s goal has been to deal with one of many main obstacles to the adoption of Web3 gaming: the shortage of high quality. “Rumble Kong League is devoted to crafting an attractive gaming expertise that merges basic gaming nostalgia and action-packed gameplay, with cutting-edge web3 know-how,” Vale advised Decrypt.
In an effort to onboard the hoped-for lots of mainstream players, Web3 titles like Rumble Kong League want to deal with the problem of scalability. To make sure a seamless gaming expertise for a big participant base, Vale defined, the builders selected the Avalanche blockchain.
“We met with each main scaling answer, blockchain, L2s, and so forth., and clicked essentially the most with the crew over at Avalanche,” Vale advised Decrypt. “Avalanche affords us essentially the most easy tech, and developer tooling, and our ambitions have been absolutely aligned with the crew for over a yr now”.
Avalanche has turn out to be a reference blockchain for gaming, providing a welcoming atmosphere for builders. “We have been targeted totally on attracting and enabling builders who stands out as the ones to essentially set up Web3 gaming inside the broader gaming trade,” an Avalanche spokesperson advised Decrypt.
“Rumble Kong has a powerful group and an skilled crew that has distinctive collaborations with skilled basketball and attire associations,” they added. “We imagine with sufficient time and assets they will put collectively some superb merchandise and an awesome recreation whereas persevering with to construct on their present group. It is a group that we might love to assist turn out to be established on Avalanche.”