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“Barbie” star Margot Robbie waded into the ever-lively crypto discourse this weekend, after playfully condemning Bitcoin as a stereotypically ‘Ken’ dialog subject—one she’s apparently repeatedly bemoaned with “Barbie” director Greta Gerwig.
In a current interview selling the Mattel-crafted field workplace juggernaut, Robbie mentioned that in prep for “Barbie” she and Gerwig would frequently poke enjoyable at a number of the movie’s male producers—significantly Harry Potter veteran David Heyman and Robbie’s personal husband, Tom Ackerly—for therefore regularly discussing the cryptocurrency.
“When David and Tom would begin speaking about Bitcoin or one thing, Greta and I might be like, ‘They’re being such Kens,’” Robbie mentioned on a Fandango-hosted panel whereas rolling her eyes and pretending to fall over. “Simply cease being Kens!”
The feedback, whereas lighthearted, alluded to the kind of stereotypically male behaviors exhibited by Ryan Gosling’s character Ken within the “Barbie” movie. Because the film’s launch, the time period “Ken” has turn out to be a well-liked shorthand on social media for comically useless, cocky, or patriarchal conduct.
Whereas Robbie has hardly ever spoken publicly about her views relating to Bitcoin, or crypto extra typically, “Barbie” mother or father firm Mattel has lengthy been vocally supportive of blockchain tech as an rising income stream for its manufacturers.
“We’ve finished unbelievable work over the previous seven, eight years, to modernize Barbie to make sure that she’s in lockstep with tradition,” Lisa McKnight, Mattel’s World Head of Barbie, beforehand instructed Fortune when discussing current merchandising improvements together with the model’s enlargement into the NFT market.
Most not too long ago, within the run-up to the theatrical launch of “Barbie,” Mattel launched a sequence of themed NFTs based mostly on the doll in collaboration with women-led crypto media model Boss Beauties. McKnight hailed the drop as a catalyst that may “empower girls and collectors to discover Web3.” Final yr, Mattel launched a line of Barbie NFTs in partnership with French style home Balmain.
It could seem that Mattel has massive plans for its blockchain presence: In April, the corporate launched a market on the Movement blockchain, on which customers can promote Mattel NFTs instantly to one another for earnings reaped in cryptocurrency.
Mattel says that market, and the corporate’s broader NFT play, will quickly broaden past Barbie and Scorching Wheels, its two present NFT-integrated properties, to the remainder of the corporate’s large model portfolio. The corporate has additionally confirmed it has 45 movies in improvement based mostly on Mattel toys.
The destiny of a lot of these tasks have been mentioned to be contingent on the efficiency of “Barbie,” Mattel’s first main movie manufacturing. The film, an unambiguous monetary success, has already grossed $775 million in theaters in its first two weeks, per Field Workplace Mojo.
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