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The mega Swedish furnishings chain Ikea introduced its first artist in residence earlier this yr—the shock alternative was (drum roll) the high-profile US photographer Annie Leibovitz who will journey this yr to the UK, Japan, the US, Germany, Italy, India and Sweden, capturing regular individuals doing regular issues in regular houses. “She is going to create a sequence of 25 portraits that illuminate the nuances of ‘life at house’, creating a strong photographic doc impressed by the Life at Dwelling Report [Ikea’s survey of 37,000 people across 37 countries],” says an Ikea assertion. Leibovitz revealed the motives behind the mission to Wallpaper journal, saying: “I realized very early on in my portrait work that you need to begin together with your topic at house as a result of they will sit in a chair a sure means. You are going to see who they’re at house. On some stage, our houses are mirrors to ourselves,” says with a contact of candour. “In the identical means that there was a typical concept within the vogue trade about what dimension a girl must be, there’s been a typical concept of what a house is,” she provides. Makes a refreshing change from the A-list celebs she often captures on digicam.
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