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TL;DR
Amazon is leveraging Web3 know-how so as to add one other characteristic to its Prime providing.
Prime members can now get a free NFT and a few in-game forex (not crypto, weirdly) once they join Mojo Melee.
Mojo Melee is a free to play technique sport the place the characters you gather and battle with are saved in your account as NFTs
What excites us about that is the sleek integration Web1/Web2/Web3 know-how.
Mojo Melee runs in your browser (Web1), offers customers additional advantages if they are a Prime member (Web2), and simply so occurs to make use of NFTs within the background (Web3).
Full Story
The extra carrots which can be added to a paid subscription service, the extra customers it attracts and retains.
Here is what we imply by that…
Apple’s ‘Apple One’ subscription Value: $32.95 per thirty days Carrots supplied: entry to Apple TV+/Cloud+/Health+/Information+/Music/Arcade
Amazon’s ‘Prime’ subscription Value: $14.99 per thirty days Carrots supplied: entry to Amazon Video/Music/Gaming/Studying/Free 1, 2, and similar day supply/GrubHub+ and a bunch of different stuff.
Now Amazon is leveraging Web3 know-how so as to add one other ‘carrot’ to its Prime providing.
The carrot being supplied is that Prime members get a free NFT and a few in-game forex (not crypto, weirdly) once they join Mojo Melee.
(Mojo Melee is a free to play technique sport the place the characters you gather and battle with are saved in your account as NFTs).
Here is what’s thrilling us about this:
The graceful Web1/Web2/Web3 crossover.
As all the things stands proper now, a number of Web3 merchandise/providers exist outdoors of the Web2 ecosystem.
That is an issue, as a result of all new internet know-how must combine seamlessly with what got here earlier than it if its going to be adopted.
E.g. E mail (Web1 tech) was used to create/confirm social media accounts (Web2 tech).
Mojo Melee runs in your browser (Web1), offers customers additional advantages if they are a Prime member (Web2), and simply so occurs to make use of NFTs within the background (Web3).
It ain’t floor breaking, however in Web3 – this type of seamless integration is desperately wanted!
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