Airline Giant Lufthansa Launches NFT Loyalty Program on Polygon

Lufthansa Group, father or mother firm of one of many world’s largest airways, as we speak introduced the general public launch of an NFT-based loyalty program that rewards taking part passengers with digital collectibles that may unlock added advantages.

All the group’s airways—which embody Lufthansa, Austrian Airways, Swiss Worldwide Air Traces, and others—are taking part within the Uptrip loyalty program, letting passengers acquire digital buying and selling playing cards once they fly on one of many airways.

The playing cards are themed primarily based on explicit locations, plane used within the airways’ respective fleets, and even particular holidays.

By amassing the entire playing cards wanted for sure themed collections, Uptrip customers can unlock particular perks on the airways, together with free in-flight Wi-Fi, entry to airport lounges, redeemable airline miles, and extra. Uptrip can also be planning so as to add a buying and selling characteristic, letting customers fill in any gaps of their collections.

Uptrip comes out of the Lufthansa Innovation Group, and is constructed on Polygon, an Ethereum scaling community. Uptrip was beforehand soft-launched and examined with over 20,000 customers, the corporate mentioned, who collected a complete of greater than 200,000 digital buying and selling playing cards.

Lufthansa Group already has some 36 million members in its conventional Miles and Extra loyalty program. The model is among the many newest to make the most of Polygon, which permits quicker and cheaper transactions than Ethereum’s personal mainnet. Starbucks, for instance, has launched its personal loyalty program with NFTs, whereas Nike, McDonald’s, Reddit, and Coca-Cola are additionally constructing on Polygon.