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Hybe, the world-famous South Korean leisure firm behind the success of Okay-Pop bands resembling BTS and different artists, has lately unveiled a brand new musical challenge that includes well-known Okay-Pop singer Lee Hyun. His debut single, Masquerade, was the primary monitor to be launched in six languages directly: Korean, English, Spanish, Chinese language, Japanese, and Vietnamese. However how did Lee Hyun come to have the ability to sing in so many languages?

The reply lies in Supertone, a voice AI startup Hybe acquired for $36 million. By combining the voices of Lee Hyun, in addition to different folks, with the Supertone know-how, Hybe made it attainable for him to sound like a local speaker of every of the six languages. Moreover, they added a “feminine” model of him to the monitor, which could be heard within the second verse.
Hybe is trying to turn into a pioneer within the music {industry}, investing in additional AI for music era. The corporate’s founder, Bang Shi Hyuk, believes that sooner or later, synthetic intelligence will substitute human artists, and this imaginative and prescient seems to be slowly changing into a actuality. Lately, Canadian singer Grimes was granted permission to make use of her vocal samples for future tracks. Synthetic Music, the corporate chargeable for the AI-synthesized Drake and The Weekend track, needed to take away it from streaming after their respective labels ordered its removing.
This choice reveals that whereas AI-generated music is changing into more and more standard, it’s nonetheless anticipated to stay inside sure boundaries. AI-assisted music is clearly not meant to utterly substitute human artists. Relatively, it ought to be used as a further medium to create a greater variety and vary within the music {industry}.
The profitable launch of Lee Hyun’s Masquerade with the assistance of Supertone’s AI proves that AI-assisted music is changing into extra extensively accepted throughout the music {industry}. Thus, Hybe’s mission to create new music utilizing AI know-how may shortly turn into an industry-wide development within the close to future.
Hundreds of thousands of latest listeners are being attracted by AI-generated music, which is remodeling the mainstream music panorama. The most well-liked synthetic intelligence-generated songs have been compiled on Michael Siman’s web site aihits.co, from Drake’s standard track “Coronary heart On My Sleeve” by way of songs by Kanye West, Lana Del Rey, Carly Rae Jepsen, and different artists. Some artists even pledge to separate half the revenues with anybody who creates success utilizing their voice. AI tunes have their very own radio stations, streaming platforms, and charts.
Spotify lately eliminated 10,000 AI-generated tracks from its digital music assortment and quickly prohibited new Boomy uploads final week to forestall alleged automated broadcasts from the AI music agency. Spotify has additionally taken motion towards Boomy, a music mannequin accused of producing false streaming site visitors by way of suspected bot exercise. A number of different streaming companies have expressed their assist for Spotify’s actions towards these pretend music recordings made by AI. The removing of a whole bunch of AI-generated tunes represents a giant success for streaming companies, however the battle towards automated software program, bots, and algorithms is way from over. Established musicians’ reactions to the recognition of AI-generated music have been combined.
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