Adidas /// Studio (aka Three Stripes Studio) introduced on Thursday the worldwide launch of a digital artist in residency program known as Residency by Adidas. The streetwear model’s program will highlight world artists and start in September throughout Korea Blockchain Week in Seoul.
This primary digital art work sale will function items from pseudonymous artist MonkeeMoto and Adra Kandil (aka Pricey Nostalgia), and span each restricted version and open version Ethereum NFT art work mints.
The oeuvre of Tokyo-based MonkeeMoto spans sport growth and digital idea design, whereas that of Lebanese artist Kandil fuses pictures, collages, typography and digital montages. The latter has beforehand collaborated with Gucci, Chanel, Cartier, and Roberto Cavalli.
INTRODUCING: RESIDENCY BY ADIDAS 🤝
The adidas /// studio is proud to announce the worldwide launch of “RESIDENCY by adidas” – the model’s first digital artist-in-residence program! 🎨 pic.twitter.com/He0LAEUzQA
— ALTS by adidas (@altsbyadidas) August 31, 2023
The goal of Residency by Adidas is to assist and elevate digital inventive expertise, the corporate mentioned, giving artists the chance to showcase their work and collaborate with the sportswear big—not solely digitally, however going ahead on bodily objects too.
Based on Stacey King, World Head of Communications and Activations for Adidas /// Studio, the venture marks an extra milestone for the studio by way of its exploration or and engagement with the Web3 group. The crew had already rolled out NFTs with linked attire and launched NFT art work at occasions in Berlin and New York Metropolis.
“It felt like such a pure step to go ‘all in,'” King mentioned in a press release, “and create a good stronger pathway and platform for a number of the coolest and most participating artists in our group.”
The restricted version NFT drop shall be restricted to only 100 works per artist and priced at 0.15 ETH (about $250) apiece. Every will solely be out there for attendees of the Seoul occasion, an Adidas consultant confirmed to Decrypt, and can include an unique bodily hoodie.
Stills from MonkeeMoto’s animated Adidas art work, open (left) and restricted editions. Picture: Adidas
The open version NFT drop for every artist shall be priced at 0.03 ETH (about $50) and be out there for anybody to mint, with no restrict on what number of items will be bought in the course of the timeframe. Each drops will start on September 6 and run by means of September 11.
King added that the venture’s future drops—digital, bodily, and linked—will run in parallel to Adidas’ ongoing ALTS Ethereum NFT initiative. Most just lately Adidasteamed up with BAPE on restricted version linked sneakers that got here with digital twins.
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