Aave Companies Launch V2 Lens, Introducing ‘Blocking’ to Crypto Social App

Lens Protocol, a crypto-powered social media platform constructed by the Aave Corporations, is rolling out a number of key options in its newest replace.

Notably, V2 will let Lens customers lastly block each other on-chain, very like on Web2 equal Twitter. Blocked accounts will not be capable of remark, comply with, quote-comment, or execute distinctive, crypto-specific options reminiscent of mirror and accumulate.

Acquire lets customers collect and retailer content material on Lens as an NFT, whereas mirror is the platform’s equal of a retweet. If a mirrored piece of content material earns cash, then customers who mirror the content material can even get a slice.

Monetization is a key pillar of the Lens’ V2 improve.

“Lens Protocol V2 takes decentralized social media and monetization alternatives to a brand new degree,” mentioned Lens Protocol and Aave founder Stani Kulechov in a ready assertion. “Offering most flexibility for builders, V2 allows new sorts of social engagements and monetization relationships, the place all stakeholders can share within the worth of social networks—each individually and collectively as an ecosystem.”

The platform can be diving deeper into extra crypto-native actions, providing builders alternative ways to combine actions like becoming a member of a DAO or donating to public items immediately into completely different sorts of content material.

Profiles themselves, which have been ERC-721 NFTs, have been upgraded to the ERC-6551 customary; this provides them qualities nearer to a crypto pockets, permitting customers to purchase, promote, and retailer cryptocurrencies, somewhat than customary digital collectibles.

Lens’ newest rollout comes amid rising curiosity in options to Twitter.

Earlier this month, Mark Zuckerberg’s Meta formally launched its micro-blogging platform known as Threads. Bluesky, itself a product of a number of former Twitter engineers, can be gaining steam, attracting a number of family names to the platform.