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Metaverse know-how undoubtedly guarantees all kinds of thrilling experiences… Nonetheless, this doesn’t imply that “actual” habits will give option to digital habits. Positioning itself because the “authority of enjoyment” on the subject of ice cream, Magnum emphasizes that one of many unforgettable experiences within the metaverse is the pleasure of ice cream in its newest marketing campaign, which it created primarily based on this very level.
With its #NotAvailableInTheMetaverse anti-metaverse marketing campaign, Magnum expresses its perception that everybody ought to be capable to pursue what brings them pleasure, whether or not in the actual or digital world. The movie is about Luna, a digital avatar, and her journey to flee the meta-universe as she pursues Magnum pleasure. Nonetheless, regardless of her greatest efforts, Luna is unable to expertise one thing she will solely expertise in the actual world, akin to biting a Magnum…
The movie, which can be proven at Metaverse Style Week, all held in Decentraland, can be broadcast on Twitch after the screening. “As a model, we characterize pleasure,” stated Sara Paixao, Magnum International Digital Model Supervisor.
We consider that pleasure might be present in each the offline and on-line worlds. Nonetheless, the pleasure of consuming ice cream is just not but potential within the digital world.
“With the marketing campaign, we wished to encourage everybody to go offline for some time and expertise the real-life pleasure of indulging in a Magnum, despite the fact that Magnum is just not out there within the metaverse.”
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