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Ocean Race has premiered a metaverse expertise in collaboration with Digital Regatta and Accenture
The experiences will change how companies and followers interact with the occasion whereas defending the setting
ALICANTE, Spain & PARIS & NEW YORK–(BUSINESS WIRE)–The Ocean Race launched a metaverse expertise pilot in the present day with Digital Regatta and Accenture (NYSE: ACN) to have interaction followers and companies in a brand new method with the world-renowned, world yacht race.
“Our collaboration with The Ocean Race and Digital Regatta helps reinvent how folks interact with the race and shield our oceans whereas creating worth for all stakeholders.”
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The businesses developed a metaverse setting that permits avid gamers and fans of the race’s official e-sailing sport, Digital Regatta, to participate in unique on-line occasions, work together with different followers and get entry to staff stats.
“We’re coming into the metaverse and our collaboration with Digital Regatta and Accenture as a result of we’re explorers and pioneers,” stated Richard Brisius, race chairman of The Ocean Race. “Since 1973 we now have sought new methods for folks to have interaction with what is going on within the ocean.”
Philippe Guigné, founder and CEO of Digital Regatta, added: “The metaverse is a brand new expertise supplied by Digital Regatta and The Ocean Race that can permit folks to comply with the bodily and digital race in an all-digital race village. Avid gamers and fans will have the ability to meet one another, watch the bodily and digital occasion, and way more. This digital actuality setup will additional improve the fan expertise.”
Accenture, The Ocean Race and Digital Regatta are additionally offering e-commerce alternatives for manufacturers to showcase their digital items and companies within the metaverse area, akin to energetic attire retailer and official clothes associate of the race Helly Hansen.
Moreover, The Ocean Race’s mission to guard the seas is included within the metaverse technique and content material. The Racing with Goal tent, named after the group’s sustainability programme, is an interactive area the place guests can discover how the race helps this objective and the way they will become involved. The realm includes a science station, which highlights how race groups are gathering very important knowledge concerning the ocean, and a studying nook the place guests can uncover and obtain studying programmes to encourage youth between 6–16 years outdated to guard the seas. Additionally showcased is the Blue Voice marketing campaign, which supplies a chance for guests to point out their assist by signing the petition for ocean rights.
“The metaverse will usher in a brand new period of our digital lives, overcoming the restrictions of the bodily world and creating new alternatives to immerse in points and join as communities,” stated David Deal with, who’s the co-lead of Accenture’s Metaverse Continuum enterprise group. “Our collaboration with The Ocean Race and Digital Regatta helps reinvent how folks interact with the race and shield our oceans whereas creating worth for all stakeholders.”
Richard Brisius added: “Goal drives The Ocean Race. Defending our racetrack and restoring the well being of the ocean is significant, and the metaverse could be a incredible software for serving to give the ocean a voice. It’s much more vital for us to proceed to discover new methods to have interaction and educate. We recognise that it’s the younger era the place we have to focus our efforts to construct ocean literacy, because the metaverse is more likely to entice many younger customers. As well as, we imagine within the deserves of Internet 3.0 with a metaverse which can symbolize a good web managed by the customers, in comparison with the present Internet 2.0 which is centralized and run by a couple of entities.”
Greater than 200,000 gamers are anticipated to participate within the Digital Regatta Offshore and Inshore variations of the race. There are seven Worldwide Monohull Open Class Affiliation (IMOCA) legs and three VO65 Dash levels on Digital Regatta Offshore, with new options for an expanded digital expertise, mimicking the true race the crews are endeavor.
The Ocean Race metaverse pilot expertise, in collaboration with Digital Regatta and Accenture, will probably be out there to customers on a restricted foundation beginning with the final week of Leg 3 of the race from Cape City to Itajaí, Brazil.
About The Ocean Race
Since 1973, The Ocean Race has supplied the final word check of a staff and a human journey like no different. For practically 50 years, it has stored an virtually legendary maintain over among the biggest sailors and been the proving floor for the legends of our sport.
The 14th version of The Ocean Race began from Alicante, Spain on 15 January 2023, and can end in Genova, Italy early in the summertime of 2023. The race will go to 9 iconic cities across the globe over a six-month interval (Alicante, Spain – Cabo Verde – Cape City, South Africa – Itajaí, Brazil – Newport, RI, USA – Aarhus, Denmark – Kiel Fly-By, Germany – The Hague, the Netherlands – Genova, Italy) and can function a leg with the longest racing distance within the 50-year historical past of the occasion – a 12,750 nautical mile, one-month marathon from Cape City, South Africa to Itajaí, Brazil. The fleet of blended crews will go all three nice southern Capes – Cape of Good Hope, Cape Leeuwin, Cape Horn – continuous, for the primary time.
Together with 5 confirmed foiling IMOCA groups racing world wide, six one-design VO65 boats will race on three legs with an choice to compete for a brand new trophy inside The Ocean Race known as The Ocean Race VO65 Dash Cup.
Sustainability in The Ocean RaceWe have a confirmed dedication to sustainability, and with the assist and collaboration of eleventh Hour Racing, Founding Accomplice of the Race Sustainability Programme and Premier Accomplice of The Ocean Race, we’re inspiring motion and creating tangible outcomes.
Constructing upon our award-winning legacy in sustainability, our modern Racing With Goal programme is appearing as a catalyst for constructive change and accelerating the appliance of modern options to assist restore ocean well being.
About Digital Regatta
Since its creation in 2006 by Philippe Guigné, the Digital Regatta video games have been a terrific success. They permit everybody to compete with the bodily world’s sailors, in addition to with fans, in all places on earth. In the present day Digital Regatta is the unique associate of World Crusing (Worldwide Crusing Federation) and co-organizer of the “eSailing World Championship” and the “Nations Cup” on Digital Regatta Inshore. Digital Regatta can be the official and unique sport of all essentially the most prestigious crusing races on the planet (Vendée Globe, Route du Rhum, Sydney Hobart, The Ocean Race, America’s Cup). The sport is free to play and is on the market on computer systems, mobiles and tablets, with a neighborhood of over 1 million energetic avid gamers.
About Accenture
Accenture is a number one world skilled companies firm that helps the world’s main companies, governments and different organizations construct their digital core, optimize their operations, speed up income progress and improve citizen companies—creating tangible worth at pace and scale. We’re a expertise and innovation led firm with 738,000 folks serving shoppers in additional than 120 nations. Know-how is on the core of change in the present day, and we’re one of many world’s leaders in serving to drive that change, with sturdy ecosystem relationships. We mix our energy in know-how with unmatched trade expertise, purposeful experience and world supply functionality. We’re uniquely capable of ship tangible outcomes due to our broad vary of companies, options and property throughout Technique & Consulting, Know-how, Operations, Trade X and Accenture Tune. These capabilities, along with our tradition of shared success and dedication to creating 360° worth, allow us to assist our shoppers succeed and construct trusted, lasting relationships. We measure our success by the 360° worth we create for our shoppers, one another, our shareholders, companions and communities. Go to us at www.accenture.com.
About Helly Hansen
Based in Norway in 1877, Helly Hansen continues to develop skilled grade attire that helps folks keep and really feel alive. Via insights drawn from residing and dealing on the planet’s harshest environments, the corporate has developed an extended listing of first-to-market improvements, together with the primary supple waterproof materials greater than 140 years in the past. Different breakthroughs embrace the primary fleece materials within the Sixties, the primary technical base layers within the Seventies, made with LIFA® Keep Dry know-how, the patented H2Flow™ temperature regulating system, and the revolutionary lighter, hotter LIFALOFT™ insulation. Constructing on Helly Hansen’s proprietary HELLY TECH® waterproof/breathable system, the technical outside model has most not too long ago launched the award-winning LIFA INFINITY PRO™ – the corporate’s most modern and accountable waterproof/breathable know-how thus far.
Helly Hansen is a frontrunner in technical crusing and efficiency ski attire, in addition to premium workwear. Its uniforms are worn and trusted by greater than 55,000 professionals and may be discovered on Olympians, Nationwide Groups, and at greater than 200 ski resorts and mountain guiding operations globally.
Helly Hansen’s outerwear, base layers, sportswear and footwear are offered in additional than 40 nations world wide and the corporate is owned by Canadian Tire Company (CTC). To be taught extra about Helly Hansen’s newest collections, go to www.hellyhansen.com.
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