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Alo Yoga, the favored activewear model, has launched an immersive digital retailer that enables customers to buy its newest assortment in a 3D atmosphere. Out there on desktop, cell and the Oculus Meta Quest 2 VR headset, the expertise feels much like buying in actual life.
Store the model’s various assortment of cult-favorite merchandise in a wide range of colours and discover a plethora of motivating media. The immersive retailer is loaded with unique content material to achieve and have interaction the model’s loyal fan base. Creating the expertise within the Oculus Meta Quest headset additional immersed their consumers and added an extra ingredient of interactivity to retail shops and publicity occasions.
Alo showcased their digital retailer at their 2023 New York Vogue Week occasion, offering an escape from actuality on the occasion. Occasion attendees claimed the expertise to be transportive, notably for the meditation movies on the terrace set within the mountainside—a stark distinction to the New York winter the occasion was hosted in IRL.
Customers can entry yoga, pilates and meditation courses all through the shop or head over to the wonder bar for gua sha and face yoga routines. Content material beforehand solely accessible by way of their paid Alo Strikes platform is out there totally free, solely within the digital retailer.
One of the distinctive options of the Alo Digital Retailer is the digital closet. Customers can combine and match tops and bottoms from the newest assortment to create their very own customized appears. As soon as customers have created a glance they like, they’ll add it to their cart and checkout. With the e-commerce integration constructed into the shop, the checkout course of is seamless and frictionless.
To be taught extra about how Obsess digital shops can be utilized to achieve and have interaction your group on-line, and improve your in-person occasions, contact our staff at contact@obsessVR.com or e book a demo.
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