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Leisure big Walt Disney Co. reportedly shuts down its metaverse division.
The division, aimed on the improvement of metaverse methods, was known as the “Subsequent Technology Storytelling Artistic Experiences at Disney.” Mike White, the previous government of the Media and Leisure Distribution group, is the senior vp of the revolutionary division.
The choice follows Disney’s plans to put off 7,000 individuals within the subsequent two months. The corporate goals to chop working bills by $5.5 billion, and shutting the metaverse division is among the cost-cutting alternatives. Greater than 50 members of the division must discover new jobs.
Disney launched its metaverse division in February 2022. Final yr, the corporate appeared to consider in rising applied sciences and was broadening the division. In June 2022, the leisure big employed Mark Bozon, a former Apple government, to guide the artistic metaverse technique of Disney. Bozon beforehand labored for Apple Arcade, the App Retailer, IGN, and Digital Gaming Month-to-month. In September, Disney additionally listed a “company lawyer for NFTs and metaverse” job place.
Usually talking, Disney executives had been bullish about digital worlds and applied sciences – Robert Iger grew to become an advisor of the digital avatar startup Genies, whereas the previous government Bob Chapek known as the metaverse “the following nice storytelling frontier.”
In July 2022, Disney additionally launched a startup accelerator program that targeted on its “next-generation storytelling efforts.”
Nonetheless, it appears the corporate has since misplaced its enthusiasm over the metaverse and new applied sciences and is now cutting down its efforts to enter web3.
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