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TL;DR
Etihad is increasing its NFT Frequent Flyer Membership with a brand new drop of 300 digital memberships.
Which is kinda genius, as a result of it lets the corporate entry a brand new market of crypto wealthy people, which can be keen to buy merchandise that use blockchain tech.
And by itemizing on established and extremely frequented NFT marketplaces, Etihad will get an entire bunch of recent eyes on its product providing, that it wouldn’t have beforehand.
Plus, a purchase order of an Etihad NFT will most probably see every purchaser going out of their method to fly Etihad sooner or later.
Full Story
Etihad is increasing its NFT Frequent Flyer Membership with a brand new drop of 300 digital memberships.
Holders get:
Precedence check-in
A 25% increase when incomes miles
A personalized Etihad membership card
12-months of Etihad Visitor Silver Tier Standing
A quick-track to go from Silver to Gold Tier standing
Lounge entry at Abu Dhabi Worldwide Airport
And a membership to the Etihad ‘Digital Membership’ (no thought what that’s, however sounds metaverse-y)
Which is cool…
However does Etihad really want NFTs to run this sort of provide?
No. No it doesn’t.
So why go for a blockchain primarily based answer?
It’s all in regards to the market and {the marketplace}.
The market:
By opting to launch these memberships as NFTs, they’ll attain a gaggle of oldsters which can be:
Crypto wealthy
Keen to buy merchandise that use blockchain tech.
Plus, a purchase order of an Etihad NFT will most probably see every purchaser going out of their method to fly Etihad sooner or later.
{The marketplace}:
Are you able to title a longtime/broadly adopted Web2 market for the shopping for and promoting of digital items of any and every kind?
We are able to’t (and our guess is, neither can Etihad).
However in Web3, there’s a bunch! The most important being OpenSea and Blur.
By itemizing on established and extremely frequented NFT marketplaces, Etihad will get a whoooole bunch of recent eyes on its product providing, that it wouldn’t have beforehand.
It’s kinda genius.
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