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Levi Strauss & Co has introduced a brand new partnership with Lalaland.ai, a digital style studio specializing in AI-generated fashions. This revolutionary collaboration will permit Levi’s to extend the quantity and variety of fashions used to showcase its merchandise.
By way of AI-generated fashions, the enduring denim firm plans to current its clothes on totally different physique sorts, pores and skin colours, and ages. This method will give shoppers a extra lifelike and personalised view of how the clothes may look on them.
The experiment involving AI-generated fashions additionally raises considerations about its potential impression on actual fashions. Levi’s has been implementing cost-cutting measures to save cash, which included letting go of 800 staff in 2022.
Levi’s has emphasised range, fairness, and inclusion as a prime precedence, recognizing the potential advantages of AI-generated fashions however not viewing them as the one answer to attaining its targets. As a substitute, LS&Co. plans to combine AI-generated fashions alongside human fashions to create a extra personalised buying expertise for purchasers. By supplementing human fashions with AI-generated fashions, the corporate goals to advertise range and inclusivity whereas enhancing the general buyer expertise.
Lalaland.ai provides clients the chance to create their distinctive avatar in underneath 5 minutes. With AI know-how, Lalaland.ai permits people to customise each side of their avatar, from the coiffure and physique form to pores and skin shade, guaranteeing that every avatar displays the viewers they wish to attain. The corporate provides a spread of poses, feelings, and different options that clients can choose to boost the general picture of their avatars. Lalaland.ai’s AI-generated avatars are impressed by actual individuals and are distinctive and lifelike.
“Whereas AI will probably by no means absolutely change human fashions for us, we’re excited for the potential capabilities this will likely afford us for the buyer expertise. We see style and know-how as each an artwork and a science, and we’re thrilled to be partnering with Lalaland.ai, an organization with such high-quality know-how that may assist us proceed on our journey for a extra numerous and inclusive buyer expertise,”
stated Dr. Amy Gershkoff Bolles, international head of digital and rising know-how technique at Levi Strauss & Co.
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