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Linqto has revamped its model identification and has rolled out new capabilities to allow traders to purchase and promote their holdings in actual time.
The brand new characteristic comes after a current invoice handed by the Home Monetary Providers Committee revamped the record of accredited investor certifications.
This marks the corporate’s second rebrand, after it first pivoted in 2020 to serve particular person traders.
Funding platform Linqto has rolled out a two-fold announcement at this time. Not solely has the California-based firm has revamped its model, nevertheless it has additionally added new capabilities to allow traders to purchase and promote their holdings.
At its core, Linqto helps accredited customers spend money on unicorns earlier than they go public. The platform opens up a floor ground alternative, with the minimal funding beginning at $5,000. The expanded capabilities launched at this time transforms Linqto right into a extra holistic platform, permitting customers to regulate and handle their property in real-time.
“The primary era of Linqto’s platform made personal fairness investing easy and accessible for accredited traders, and we are actually getting into a brand new part which additionally makes these investments liquid,” stated Linqto Chief Product Officer Patty Brewer. “The expanded platform permits accredited traders to cost-effectively construct and handle their very own diversified portfolio of personal fairness investments. Linqto is demystifying the personal markets by offering limitless alternatives to attain monetary objectives.”
At present’s announcement comes after a current invoice handed by the Home Monetary Providers Committee revamped the record of accredited investor certifications. The replace additional democratizes entry to the personal market.
“Now we’re doubling down on our core mission of serving to accredited traders determine the personal corporations and industries they’re most thinking about and offering real-time liquidity as a bonus,” stated Linqto CEO Invoice Sarris.
The rebrand marks the second change within the firm’s model identification because it was based in 2010 as a digital banking expertise firm that supplied software-as-a-service to fintechs. In 2020, two years after Linqto acquired funding buying and selling platform PrimaryMarkets for $33 million, the corporate pivoted to function a direct-to-consumer funding platform.
Since then, Linqto has amassed 150,000 members throughout 110 international locations and has facilitated $220 million in investments throughout virtually 50+ portfolio corporations.
Picture by Leif Bergerson
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