Why Threads Got 100 Million Users When Other Twitter Rivals Could Not

Earlier than going any additional, let’s be clear: Threads is not going to essentially be an enormous success. Typically platforms arrive with a bang solely to fade into cultural irrelevance – bear in mind Clubhouse? However once more: Threads obtained 100 million customers in 5 days, and that quantity may nonetheless develop. Rival upstarts merely haven’t gained that form of traction. Mastodon claims to have round 2 million month-to-month lively customers. It’s laborious to get precise numbers for the decentralized social media protocol Nostr, however an estimate based mostly on Damus and Amethyst downloads is probably going round 500,000 to 1 million, in line with Damus. The invite-only Bluesky had some 50,000 customers on the finish of April, and since then obtained no less than 58,000 new signal ups. These numbers aren’t dangerous, however these are the comparatively profitable rivals, not those you haven’t even heard about.